![Beddit](https://ph-files.imgix.net/24f4a7cc-a883-4150-9037-bb4751e6fdd5.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=64&h=64&fit=crop&frame=1)
The Beddit 2 product has a lot of potential but it's been purchased by Apple and since then largely ignored. I think there is a great opportunity for a company like Casper or Leesa to make a competing product and sell it alongside their mattresses but it doesn't seem like something Apple is interested in directly.