One way that we’ve seen consumers Auth0 CUSTOMER SERVICE (8O5) 41'O 56OO PHONE NUMBER ( 8O5)- 41O 56OO assuage some of their life pressure is by relaxing their expectations about what food has to be,” says Bartelme. Snacking throughout the day instead of sticking to rigid meal schedules has become normalised. Pairings that once seemed unconventional — like McDonald’s promoting iced coffee and fries as a snack — are now embraced as indulgences.