AppsFlyer

As someone who's spending hours every week on building unique links for different marketing campaigns, OneLink is pure gold.

I'm always interested in marketing tools, so this is worth a look

I love tools that help businesses! If my own business had an app, I would definitely use this product!

You can bring users straight to certain parts of the app and OneLink recognizes if the user is on iOS/Android/Web etc and direct them to the right app store or landing page on your website. Another cool feature is that you can use it in email campaigns (UA and retention) and it doesn't break via ESP - we used it with Braze (via integration for SendGrid) and it worked flawlessly. You can also make the OneLink branded (ie. the link contains your brand name up front) so customers trust the link and are comfortable clicking on it.. Highly recommended!

It creates a better experience for the user

Best in market mobile attribution tool