Hi everyone! When launching our first app, Kindred my co-founders and I discovered that growth was difficult, despite being featured in the App/Play Store. Sure, there was an initial surge, but how could we sustain and improve growth? We built this tool from our learnings and the learnings from our customers and we hope you find it helpful whether you are thinking of launching your first app, or trying to understand what you could have done better in your last launch.

This is super, especially for budding app entrepreneurs such as myself. Thanks so much for this, Branch!

Awesome, soon will be launching my app and this is really helpful. Thank you.

This is an awesome checklist! I'd recommend adding in the tech-prep a section "Add the ability to update your app on the fly". I just happened to write up such a list myself: https://medium.com/@ophir_rollou...

Yes! I know from firsthand experience of launching multiple apps of my own and also helping others that there is a huge need for this. I currently have a similar list I follow in Trello (benefit of being able to also assign to team members), but love how you made it easy for everyone with a customizable checklist generated. I also really like how you have the steps broken with multiple selections in each . This is a great resource that I'm 100% going to share with others! :)

Great stuff! Could definitely see this as a Todoist template

Great resource from Branch as always! Backspace will be launching next month. Can't wait to implement these tactics into our strategy! Keep up the great work!

This is brilliant :) Extremely helpful for budding app entrepreneurs.

Great list guys! Super handy resource for our next launch and like the sections about following up. Great tips.

Goes straight into my collections! Thanks!

Love it. Definitely a need in the market for this.

Very useful, already shared to some people that are about to launch their apps!

This is going to be very useful for new-launch entrepreneurs. There's a great collection of key milestones to track and on-going metrics to evaluate. We used launchrock a few years ago but this seems like the new go-to! Great job @alexdbauer @amanda_le @mada299

Awesome! Thanks lot for that!

This reminds me of a list I wrote up back in 2013: 😀 http://www.spencerfry.com/startu...

I needed this 5 days ago!! :) haha

Great resource - Bookmarked! Suggestions for small corrections: The links to the apple and android logos in the More sections are interchanged throughout the page (i.e., clicking on the apple logo redirects me to an android URL and vice-versa).

It just came out at the right moment. It really hurts the slow down in the app growth especially after smashing a PH launch, right? ;)

Good and to the point list. Will include this in our Twitter post :)

Love this! Thanks guys, and really like that you put a checklist item for adding Branch itself :)