p/plenty-2
The investment platform for couples.
Emily Luk

Plenty — The investment platform for couples

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Plenty is a wealth platform helping modern couples invest and plan for their future together. We bring the investment strategies and products of the wealthy to the everyday household.
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Emily Luk
✨ A journey 2 years in the making... 🎉 We're excited to launch Plenty to the public. When Channing Allen and I got engaged, we lived the problem we set out to solve. Our journey to starting Plenty started on a beach, dreaming about the future we wanted to create together. It led to interviewing financial planners, 10-tab spreadsheet models of our own finances, and drawing after drawing of a product we wish existed. What started with us, led us to discovering one of the biggest problems facing our generation today. We discovered how broken the financial industry is for couples who simply want to work together, for people who aren’t financial experts, and for those early on in their wealth building journeys. Today's couples are juggling the balance of togetherness and independence, just like they're juggling the demands of their careers and lives at home. Managing money in a "Yours/Mine/Ours" approach is the new normal. And as couples enter their 30's and 40's, they need better financial products to help them grow wealth faster: 💸 -> 5.08% APY for your cash 💸 -> 0.20% annual investing fee 💸 -> Advanced direct indexing portfolios 💸 -> and more coming soon... We built Plenty for couples like us. Couples who believe in the power of working together. 🙏 We’re excited for a world with plenty. If you’re excited about what we’re building, we'd love to hear your questions and feedback. Try our 2 week free trial today at withplenty.com. ** The product of the day award was provided by Product Hunt, a third party. The date of the rating is May 16, 2024. Any testimonials from clients of Plenty on Product Hunt are opinions and may not be representative of the view of all clients. No compensation was provided in relation to the award or testimonial.**
Aris Nakos
@bestofluk Really smooth user experience, makes me feel calm and trusting of you (please don't become SBF)
Emily Luk
@aris_nakos - Thanks Aris! We're out to make finances less stressful. 🤔 We'd also watched FTX + SBF for years and never quite understood the business... in the world of finance, if you can't understand the business... that's a problem.
Emily Luk
@davidgarsia - It's on our roadmap, but we're staying focused on the US right now. Each country has unique financial products and tax incentives, so it takes thoughtful planning to expand into new countries 🙂
Alexandra Talleur
@bestofluk It’s so exciting to see a new product that’s at the intersection of creativity and pragmatism. What it offers to couples manages to be useful and visionary at the same time. And the backstory here makes it all the more special. Kudos!
Eithiriel DeMerè | Language-Market Fit
Always created a version of this in a spreadsheet (of course!) - status quo. Great encountering an alternative.
Channing Allen
@nikkielizdemere we started with spreadsheets, too! We figured there had to be a better way, and built Plenty to be the solution we wish existed :)
Benjamin Sloutsky
This is very unique. Never heard for an investment platform specifically for couples. I didn’t do enough research but do you know if an investment platform exists for families? Anyways, congrats on the launch!
Emily Luk
@benjamin_sloutsky - Thanks! Out of curiosity....what kind of products or features would you want that are more family oriented?
Paul Richards
Launching soon!
Product looks cool. I don't think I could invest with my wife though, we have very different risk appetite.
Emily Luk
@paul_richards1 - That’s very common. We have a form of shared goal (called split goals) where you can each set the risk level / choose the portfolio for your portion of the investments. That way, you can each decide whatever makes sense while still both investing.
7
How is someone getting 5.08% APY? There are tons of crypto scams that have promised the same so its important to know if youre gambling with peoples money Also why no mention of Ethereum, which has gone up 3000% if you base it on $1
Emily Luk
@sevenshurygin - No crypto involved 😊 Just old fashioned, government money market funds.
Andy Chiang
My partner and I've used Google sheets to track all of this, so this is a significant game changer! We don't have to log into our accounts every month/quarter to fill in the details. I look forward to testing Plenty out!
Emily Luk
@nobutakahemmi - Excited to welcome you two on board!
John Ababseh
Congrats @bestofluk and the Plenty team on an awesome launch! I’ve been following the work from the beta stages of the product and it’s incredible how thoughtful the team is to suggestions and improvements 🙌🏼
Channing Allen
@bestofluk @john_ababseh Thanks for the support, John! Feedback from our members is at the heart of how we build Plenty :)
Emily Willis
Launching soon!
Ooooh, @bestofluk, I love your Plenty product demo (and great name)! UPVOTED! You're so right; the financial industry is ripe for disruption. Growing up, my father (a CFO/Chartered Accountant) always told us to save, save, save, buy shares, invest, etc., but he sadly died, and I have very little clue. The industry is full of sharks after commissions & you have no idea who you can trust. I love the family orientation of your technology, the beautiful dashboards, the personalized planning tools for couples, etc. Are there features for children also? My kids are <11yrs, but showing them a tool like Plenty would prepare them well for financial literacy. I couldn't gather from your demo, but can users invest within your platform (i.e., in indexed funds, etc.?) Which funds in which regions are available? Can you connect with your existing bank accounts, super funds (I'm from Australia, and we have super, which is like govt forced savings for retirement), so everything is in one place. Insurances (life, total permanent disability, income protection, etc.) are another detail finance managers always secure for you - can you lodge those in your platform also?
Emily Luk
@emily_willis1 - Thanks Emily! This industry is full of misaligned incentives and business models that encourage and maintain that. I wrote about the 5 lies I heard from financial planners before Channing and I decided to start Plenty. [0] 👶 //Kids// We've seen people use our goals feature to open up investing goals that they've named for each kid to show their kid how to invest. It functions like it's own portfolio nested under your account. It's on our roadmap to build out standalone accounts for kids too. 📈 //Investing// We're only available for US tax residents currently - we do offer investments in both index funds & an advanced strategy called direct indexing. We invest in US domestic stocks, Intl stocks, and US bonds. Insurance is also something we're thinking about to support our couples + families. [0]https://www.linkedin.com/posts/e...
Emily Willis
Launching soon!
@bestofluk Great LinkedIn post, thanks for sharing. That's my experience also. A bummer you're only available for US residents.
Lisa
Congrats on your launch, looks great! We are exploring the ways to invest, so will give it a go for sure
Emily Luk
@llsbet Thanks Lisa! Feel free to reach out directly if you have questions (emily@withplenty.com)
Dan Holowack
Really love the vision and product experience. This is so needed! Congrats to the entire team on all the growth and impact so far.
Emily Luk
@dholowack - Thanks Dan!
Anastasiia Stepko
Congratulations on your launch! I noticed that Plenty can be used not only for couples but also for families. For example, my uncle and dad are interested in investing money but don't know how to do it. They're willing to give me money to invest on their behalf. However, they also want to stay in the loop and know what's going on.
Emily Luk
@anastasiia_stepko - Thanks Anastasiia! That's a helpful use case to know about. You're right, you can use Plenty for that today and open up accounts with either your uncle or dad.
Channing Allen
@anastasiia_stepko Thanks for the kind words, Anastasiia! While our current focus is on couples, expanding Plenty to encompass whole family investing is definitely part of our vision for the future.
pablo
Plenty is fantastic. Nobody in my family's history has had the opportunities that this tech boom provided me, so I was a bit lost at sea when I made real income. I really wish I had a product like this when I was starting out; it would have helped a few dreams come true sooner 😅 I especially appreciate how user-friendly it is: I really miss software that's obviously for humans and by humans 🥰
Emily Luk
@srpablo - Thanks for sharing that, Pablo! By and for humans 💕
Chelsea Alexander
Love what you're building. Combining and managing finances as a couple is so critical yet so cumbersome. Excited for this to exist. Congrats!
Channing Allen
@chelseaalexan Thanks for the kind words, Chelsea! Couldn't frame the pain point better ourselves. Excited to have you try the platform - if we can help, just let us know!
Emily Luk
@chelseaalexan - Excited to build for more couples!
David Ongchoco
This is great! Congrats on the launch Plenty team! Exciting to see folks innovating in the investment management space!
Emily Luk
@david_ongchoco1 - Thanks David! It's needed!
Channing Allen
@david_ongchoco1 Appreciate the note, David! We're excited to offer a new, simpler experience for folks managing and growing money together :)
Daniel A. Chen
I am a giant PFM nerd. The ability to track joint finances, and keep personal info separate is a game-changer. My first PFM with my girlfriend at the time was a pencil case with equally contributed cash. Couples today are almost never fully combined, or fully separate. Lives are interdependent, and so are our finances. Congrats on the launch!
Emily Luk
@daniel_a_chen - thanks Daniel! We couldn’t agree more: having both joint and independent finances is the new norm for today’s couples
Channing Allen
@daniel_a_chen Thanks for the thoughtful note, Daniel! It's incredible (and awesome) how much the new normal for modern couples' finances has evolved. We're excited to meet and support folks right where they are :)
Josh Levitan
Really cool focus on managing money and investments for couples! As experts in multiplayer money, I’m curious what you see as the 2 or 3 biggest things couples tend to miss or get wrong when merging finances? @bestofluk
Emily Luk
@josh_levitan3 - Great question! 1/ Talking about money's uncomfortable and new, so it's not unusual that couples avoid it. Not talking about it makes it hard to work together.... it's like two people paddling in the same boat in different directions. 2/ Many couples also assume that the expectation is to manage money how their parents managed it, which usually doesn't feel quite right. Today's couples manage money very differently and it's common to have a "Yours/Mine/Ours" way to manage it.
Ivan Husarov
Congrats on launch! The idea is fresh, combining stuff always strikes off :) @bestofluk do you consider adding portfolio planning ability to the app? It will be lit for sure) Anyway, the product’s fire already!
Emily Luk
@ivan_husarov - Thanks @ivan_husarov ! What kind of portfolio planning would you want to have? I'd love to hear about it! Today, we do recommend investment portfolios based on your goals, through Plenty investment accounts. We also help you forecast Plenty and non-Plenty accounts.
David Li
Exactly what I've been looking for! The "10tabs sheets model" resonates so much! Mine is forever lagging updates and half broken 🫣
Emily Luk
@david_li15 - thanks David! Excited to hear what you think
Brian Delahunty
Really excited for this to be generally available to folks! Solves a real problem which a huge proportion of the population have experienced.
Emily Luk
@briandela - thanks for all the support along the way!
Channing Allen
@briandela Thanks for the kind words and support!
Ani Pogula
OMG this is exactly what I needed! I'm not very fiscally disciplined, so this works well for me to keep track of my finances.
Channing Allen
@ani_pogula Hi Ani - so glad to hear! We all need a little help staying on top of our finances, and it just gets harder with a partner. We're excited to help out :)
Emily Luk
@ani_pogula - looking forward to making your life easier