@greg_isenberg really appreciated, thanks 🙏 Hey everyone, super excited to release this v2.0 update! We've been sharing free product tips in this comic book format for almost 4 years now. We do this because we believe the ethical use of psychology is key to creating better user experiences. We're a small team of 3 (including @louisxavierl and I) and we're approaching the 150,000 subscribers milestone, so we thought it'd be a good moment to release an update here on Product Hunt with some new stuff: • 30+ new case studies since 2019 • New redesigns and interactive quizzes • New filters + searchable database of our case studies • New milestone navigation to quickly find our best psychology tips Let us know what you think! Oh and two last questions for ProductHunters: • Q1. Would you be interested in the behind-the-scenes of our case studies? (how we build them, research) • Q2. How could we make our case studies more actionable for your daily work? P.S. we're bootstrapped and we never ran any paid ads. Our #1 focus is to make the content so good that you genuinely want to share it with colleagues and friends, hence the questions.

@greg_isenberg @louisxavierl @danbenoni Awesome updates, would definitely like to see some behind the scenes of how studies come together!!

@danbenoni about question 1: heck YES, would love to see behind the scenes! Love all you folks are doing to bring entertainment, education, and art into product. Everyone can learn so much from your case studies. Thank you! 🤘

@greg_isenberg @louisxavierl @danbenoni YES to Q1. I'm a bit uncertain about the Q2. Maybe asking for suggestions so people can submit their service/app to you and you can decide to do a case study or not on those submissions? (First one is free) :D

@tom_cox4 @sefik_mujkic @danielbentes Thank you so much, that's super kind 🙏 RE: 1 (behind-the-scenes): Got it! And which part would interest you most (creation, experiments, etc) and which format would you prefer? RE: 2 (improve actionability): I like the idea of suggestions. Just added a "email us a case study recommendation" in the case study listing when there's no result associated with a search, but you're right: we could be more proactive in collecting recommendations. Probably that an official voting system would be ideal!

@rohan_rashinkar Duly noted Rohan, thanks! We could maybe even share some of the growth experiments that we run and the learnings that we got from them?

@rohan_rashinkar And just out of curiosity, in what format you'd like to see the behind-the-scenes?

@louisxavierl How did you identify the problem? How do you approach the problem? What hypotheses did you make? How did you conduct the experiments? What problems did you face during the whole process, from problem identification to solution suggestion? Basically, this will help us understand how you approach the growth problem and will help us improve our growth thinking.

@louisxavierl @rohan_rashinkar Makes a ton of sense! And to be sure, if you had to pick one, how would that "behind-the-scenes" content be formatted ideally for you: a) in slides (like our case studies) b) a longer-form blog post c) short email summary ?

@louisxavierl @danbenoni My preference, Slides >> Blog >> Email Summary. Thank you for taking feedback!

@louisxavierl @fmerian Thanks, there's more good stuff coming soon Florent 👏! Stay tuned. P.S. I'm curious, would you be interested by the idea shared in my Q1 question above (sharing our behind-the-scenes)?

@danbenoni Q1 — Why not. Q2 — I love your cheat sheets, and I'd love to have them in a format compatible with my tools. How about a Notion page instead of a Google doc? Also, I miss your bite-sized Gems. They were so insightful and actionable!

@danbenoni @fmerian Make sense! We're big Notion users too.

@dk3 Thanks man! Yeah each case study can take up to 120 hours to create, but we love the process. Any specific product you'd like us to cover next?

@danbenoni well I'm biased because I just launched an app (heartstring.app) so perhaps some day that one. Until then, I think covering Discord would be great.

@dk3 Love the idea of Discord. It could make for an interesting real first-time experience because I've never used it 👀

@daksh_bhardwaj we aim for that "edutainment" sweet spot. It's not always easy, but we do our best. Thanks Daksh!

@acgoff Honored Alex—we never ran ads so it's support like yours that helps us reach more people, thanks!

@davidspinks @louisxavierl @shalini_nair_tekwani 👋 Very appreciated Shalini, thanks!

@benjieboo appreciated Ben! If you have a topic request for the next case study, I'm all ears 👂

Thanks a lot @benjieboo, we're thinking of running some sort of "Insider program" for our most loyal followers, where you'll be able to review and collaborate on the case studies before they get released. Would you be interested?

@pavell2l glad to hear Pavel! Don't hesitate if you have any feedback or suggestions.

@nicolaas_spijker Thanks to our CTO @jfdontigny. The stack is super fast! I have a 10 years old laptop and it runs smooth.

@jfdontigny @louisxavierl Don't very often have such smooth interactions/nav! If you don't mind me asking, how'd you guys pull this off? Custom-coded website or just a very well-calibrated CMS? 👀

@jfdontigny @nicolaas_spijker All custom built on Next.js!

@nicolaas_spijker Many thanks! And good luck with @Rock

@elke_fleing 🙏 this really means a lot… thanks Elke, happy to see that you still find this helpful!

@louisxavierl @gauravgoyal_gg 🔥🦾 glad to hear Gaurav, don't hesitate if you have any feedback.

@dilan_lacin Thanks Dilan! We try to make the content as approachable as possible so that people from different roles can be interested and brought closer (design, product, engineering, data, marketing, etc).

@mert_aktas you rock Mert, really appreciate that, thanks.

@dilpreetsio Appreciated Dilpreet. We recently updated our tech stack and updated the design at the same time.

@louisxavierl @nilay1101 🤲 means a lot, thanks Nilay.

@heavybagpro thanks Marius! We're looking for suggestions for the next product case study. Any special request?

@danbenoni I like onboarding case studies a lot. maybe some of the best grossing fitness apps?

@heavybagpro oh, just to be sure, have you seen our Strava fitness case study https://growth.design/case-studi... ?

@shreyanshi_gupta1 Thanks Shreyanshi!

20 years wow! That means a lot @matt_gray2. And out of curiosity, what would be a product that you'd like us to look at (for our next case study) ? Cheers

@matt_gray2 🔥 thanks Matt.

@backlinko Thanks a lot Brian, there's a lot of work that goes into making the case studies even more friendly and accessible. And we're always looking at what you guys do for some inspiration!

@backlinko Huge thanks for your support Brian, you're an inspiration for me when it comes to high quality content.