What strategies have worked best for promoting your product with a limited marketing budget?

In my experience, working with Twitter reporters has been effective. They often have a direct line to their audience and can amplify messages quickly. Engaging with them through meaningful conversations and sharing valuable insights can lead to better coverage and visibility for your project. Have you had any similar experiences or strategies that have worked for you?

You should create a valuable content that adressess customers needs 🥰🥰

No matter your marketing budget, it's always important to utilize free ways of getting your product noticed. If the product is good enough, it will market itself. The best places to do this are Reddit and Hacker News (in my opinion). Just don't spam; be genuine! I'd recommend the subreddit /r/sideproject to start. People are very active there and give good feedback. Hacker News is more competitive, but still very doable. Thousands of users hang out there every day.

Target specific demographics with affordable ad campaigns... 🥰

We've been doing all of our social media posting organically, with little to no funding. It's been unexpectedly effective, particularly with targeted hashtags and compelling material. I'm curious if you've found any free approaches that actually work.

While building, keep working on promoting it through organic growth(linkedin, X, Instagram) and divide your budget into multiple marketing options for paid options.

My take is that the future in marketing & communication is Personalization. Can not see that we can continue to push everything to everyone and recievers expect more tailored communication. We are launching a platform, Solarplexus.ai, to help organisations do just that if you want to check it out.