Oh for tracking campaigns def use smth like Google Analytics or Mixpanel for in-depth user/funnel analysis and conversion tracking. Hotjar is great for recording user sessions to see how ppl engage on ur site. There are also some newer AI tools like Hyros.ai that can give automated campaign insights & suggestions across channels.
Google Analytics is my go-to for tracking ad campaigns and seeing which channels are driving the most conversions. For social media campaigns specifically, the native analytics in each platform (FB Ads Manager, Twitter Ads, etc) give great insights too. HubSpot is also great as an all-in-one tool to see how campaigns impact the full funnel.
We use Hootsuite for tracking marketing campaigns across social channels like Twitter, LinkedIn, and Facebook. It provides a unified dashboard to manage and measure campaign performance. Curious what others are using too!