For me it's hype if you do it right, people like following along on the journey and that can benefit you a lot on launch day. I suppose it's a similar thought process to some of the well thought out kickstarter projects
@aaronoleary Makes sense. I've launched two successful kickstarters in the past but never really drew that connection since those were physical products as opposed to what I'm doing now (digital products). But the parallels are there. Build hype and launch with a bang.
For me, the primary purpose of creating in public is to establish a strong relationship with the relevant community of individuals ho are genuinely interested in the product.
I have been building in public probably since 2008. I used the wisdom of the crowd to find solutions to problems I had, e.g. learning how to setup AWS instances in 2011 during a 4 day outage of AWS.
But these days, I have a large team thanks to free talent from https://skilledup.life. So I don't need the wisdom of the crowd as I needed then, but I just like sharing out current status - a force of habit I suppose.
Never built any product.
Yet, for me building in public means taking feedback. And if feedback taken you have repeat users coming to see if his/her feedback has been applied or not. You are building a family and not a company.
Now if you are emotional reading that, hit the upvote.
There are many benefits to building in public, including increased exposure for your business and the ability to attract a wider range of customers.
By building in public, you're putting yourself at the forefront of current trends and market conditions.
For me, building in public is transparency, like an open startup, if you believe in yourself/product, you don't have to hide any kinda information or be afraid of criticisms, bad comments, etc...
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