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What is the best Social Media platform to market your PH launch?
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andy baek
LinkedIn best :)
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@aronwalter8 @reconcatlord @jao_japitana We launched yesterday and are getting a tonne of help from LinkedIn, Twitter groups primarily. Obviously, the community here on PH is such a sport. They are always there to support.
We are still live as AppSave and into our last 4 hours. Looking forward to see you there.
@jao_japitana Exactly, it becomes a full time job just answering messages, but I'm sure there will by a cross-platform AI responder for that soon 🤣 Looking forward to the launch! 😊
@prema_toppo @daxeelsoni there are dedicated channel for startupers, but I'm not sure about their activity
@prema_toppo @daxeelsoni There are quite a few free Slack communities with channels for this. Here are some that come to mind:
- Demandcurve
- PLG
- CRO growth hacks
- Growth marketing pros
I'm definitely not the authority on anything social media, due to me avoiding it so long due to my previous military career, but I would think probably X or Insta, just due to chance to touch more users that may not be directly looking for you or your product type, but I could be way off lol.
@reconcatlord while I love your logic, the best support that you can get is from existing PH users. Believe it or not Most PH users are LinkedIn users. So I believe best social media to promote PH launch should be LinkedIn
I think it is X and LinkedIn. Launching today, let's see how many people support from where ;)
I am pretty big on PH community itself :)
@zoe_allen3 Interesting thought, but for a PH launch to be successful you ned that person to have a PH account. My user might be on Facebook but a very small subset of Facebook users would be using PH. thoughts?
@zoe_allen3 @aditya_chavan3 I would say, what are the interests of your target audience users? if they are software engineers, probably looking for a software engineer group could be a good option to start interacting.
It's ALL OF THEM! 😅 We even tapped into Whatsapp and Telegram communities with our launch
@elen_u Interesting. How do your find these communities? Will be helpful for our launch
@daxeelsoni On Telegram, you can simply use the search - there are a few of public groups. As for the Whatsapp, got some suggestions from fellow makers!
Twitter and LinkedIn are commonly effective for reaching a professional audience, while Instagram and Facebook may work well for a more consumer-oriented product
@tanvirulhuda So like.. Twitter and LinkedIn are great for introducing products that help development/business while Instagram and Facebook are great for Entertainment/Consumer apps?
Twitter: This is an essential platform due to its real-time nature and strong tech and startup community. It’s great for creating buzz, sharing updates, and engaging directly with influencers, industry leaders, and potential users. A successful launch on Product Hunt often sees high engagement on Twitter, with key stakeholders and users discussing and promoting the launch.
LinkedIn: For B2B-focused startups, LinkedIn is invaluable. It allows for targeted networking and outreach, especially for connecting with industry professionals, potential partners, and investors. Sharing your Product Hunt launch on LinkedIn can lend credibility and attract a professional audience.
Instagram: If your product has a strong visual element or is B2C-focused, Instagram can be highly effective for reaching a wider, more diverse audience. Instagram Stories and posts can be used to showcase your product’s features, share behind-the-scenes content, and drive traffic to your Product Hunt page.
Facebook: While its impact can vary based on your target demographic, Facebook's extensive user base and advertising capabilities can be useful for reaching specific audiences. Facebook groups related to startups and technology can also be a good place to share your Product Hunt launch.
Reddit: Subreddits related to startups, technology, and specific industries can be a great place to engage with a community that is often very tech-savvy and open to trying new products. However, it's important to engage authentically and adhere to each community’s guidelines.
YouTube: For products that require more in-depth explanations or have a strong visual or experiential component, creating a launch video on YouTube can be effective. It also helps in SEO and reaching audiences who prefer video content over text.
TikTok: For consumer-focused products, especially those targeting younger demographics, TikTok can be a powerful tool for creative, viral marketing content.
@daxeelsoni How we can do some publication on Linkedin ? is there kind of group, hashtag since i am a new linkedin user
Highly depending on the target audience. However, if it's B2B then go for LinkedIn or Twitter. Yet, if it's B2C then opt for Instagram. Some say Facebook, but it didn't turn out well in our case (we're B2B).
Many say it's X. It's hard to start from zero there so you have to use other options. To me, LinkedIN seems a good choice because it allows DM which are useful on the day of the launch. Or not. 😀 I'll see how it goes tomorrow and let you know.🙂
I am trying to leverage LinkedIn as it's the one where I have more audience.
X is a tougher game
The best social media platform is the one where your target users use the more. What are the users you want to reach out?
@jao_japitana Nice! You could think in terms of "what information do content creators search for? where do they search? what keywords do they use?" the answers will give you more clarity for your specific users. Of course, you could also create content on popular social networks, that's another way, but IMO, it would be walking a bit blind, no strategy.
What I often see in products is that they ask their users different questions, just like Product Hunt asks what their stack is, you could ask what social network they use and for what purposes. This is more data-driven for work or decision making.
Hope this helps!