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What is the best growth channel for your startup?
- I'm a B2B tech/SaaS marketer. Organic LinkedIn is the best channel for me.
- For my enterprise clients, the best channels are personal founders' network, organic LinkedIn, visiting podcasts/conferences, and different partnerships.
- For clients with cheap B2B products, the best channels are LinkedIn, building in public on X, integrations with other tools, and free side tools/templates.
What about you?
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@olenabomko thanks! connected. Excited to see your content and approach. Thanks for sharing how you approach it and the consistency you take. Really impressed and inspired!
Comparison website like G2 & capterra can work well for SaaS, if people are looking for alternative to the competitor. Capterra ppc can give nice results for some niche.
SEO is also a great channel, but it has long term time horizon.
For my personal consulting answering relevant questions on Product hunt works well.
Great topic Olena, I think in the beginning going organically without any inbound marketing activities would be good before the startup finds the target market correctly. After the target is identified Linkedin, SEO, Youtube ads would be beneficial.
Linkedin (organic and some paid campaigns such as boosting posts), email marketing, our own website https://www.gaspar.ai/
Nice topic @olenabomko! I don't really have much to say about this as I have never worked on bringing clients. However, I want to know your take on LinkedIn ads. Does it work and how does it compare to other platforms to get B2B clients?
I work with the Gen-Z audience as a marketer and believe that short video is the best way to reach them with a mix of IG/Tiktok/and YT
Interesting, thanks Olena!
For B2B tech/SaaS, I'd add that targeted forums and communities that are well aligned with your segment can also help. They can be found on Linkedin of course but often also on dedicated platforms.
@ocean_el_chaar it really depends on your customers - it can be LinkedIn, Reddit forums, Facebook groups, etc
You really need to segment topic by B2B (Enterprise|Bottom Up) & B2C to get meaningful information.
The most surprising thing for me has been g2 for enterprise.
We use Linkedin (meetalfred) for enterprise sales, but a lot of b2c startups are using tiktok, youtube shorts to grow...for AI product, we also see success at targetting microinfluncer on twitter.
Great Topic Olena Bomko,
I was finding the same question, I hope replies here will helps a lot!
@olenabomko
For my e-commerce startup, a combination of paid advertising on platforms like Facebook and Instagram, along with email marketing, has proven to be highly effective. Leveraging user-generated content and customer reviews also helps build trust.
@shokat_ali4 can you share how your use Reddit? advertising or as parts of discussions? and is it driving to content or towards product? I have yet to figure out the right approach in reddit, but we know that those who find us on reddit have 3x our normal conversion rate so I want to crack it!
For me Microconf for starting and growing a startup, and Adam Erhart for marketing stuff...
Great topic, Olena! Well, for us Instagram, threads, and Facebook works best.
Morgen