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Lets talk PH success- community or network?
I am curious to hear what some of the PH success stories are and the drivers behind them. I have seen that nearly everyone reaches to a certain social media / personal network they have. But I have also seen people personally reaching out to the PH community on LinkedIn / social media! For our own launch, we definitely had a mix of both- there was plenty of personal network outreach but we were all also incredibly active on PH and the community support (especially in comments) was massive!
My question is- do you think it’s possible to succeed if you only depend on PH community? Has anyone ever done that? I think that the PH community is one of the most engaged communities online so I do think if you do PH community outreach, are active, and potentially get a famous hunter- success is possible without network outreach! What are your thoughts?
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Adjoa Schmidt
wishing you 🧓 all the best
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@sentry_co after being here and researching for the last month I agree with you. PH is a great cost effective PR play
@sentry_co It really depends on the hunter tbh. Will they talk about your product in their own networks or are they just posting?
If it's the latter then I fully agree with you.
Like most things, it depends.
If you're launching a product for the first time, then relying solely on the PH community is fine. Your product is new and might not have as many users, so you want to convince people about your value proposition and potential PMF.
When it's the 2nd, 3rd or fourth launch you want to have users and your network show up to validate the success of your product. You can then combine this with the community ofc but you want testimonials.
How has your product has impacted lives? Who is using the product? What workflows have they created/saved time in with your product?
This gives more context to people that check out the launch and showcases the value of your product.
After being here for a bit, I now look at PH as a pure PR play. If it didn’t exist I would be fine without it, but feel it does add tremendous value if used right as a PR push to get a surge of traffic and users.
I believe it should be together, they create the perfect recipe for Product Hunt success.
For the success of a PH launch - PH community is key.
We already know that people signing up on the day and voting or commenting either do not get counted or are weighted far less than active, older community members.
Visibilty if you do well is awesome, getting that PH badge(s) again is great but I haven’t seen many talk about getting great signups/generating good revenue from launches here.
I would say ultimately it is a great place to validate your product and increase awareness.
My thought is that your post needs some linebreaks hehe.
Other than that, network to seed the initial traction and the product needs to resonate with the typical PH user.
That's really it.
I have been hearing a lot about this. I haven't launched yet, still tweaking my product but I have to say, in the few days I have been active on PH, the one thing I noticed is that the community here can be extremely supportive.
Hey there! It's awesome to hear about your PH success. I think having a mix of personal outreach and engagement within the PH community is key. While the PH community is engaged and supportive, having a well-rounded approach, including personal network outreach, can also be beneficial. It would be great to hear from others about their experiences with this. Thanks for sharing! 😊
I'd love to know this. I am launching an ebook lead gen tool soon and don't have an audience - I am a marketer so can build brands but don't really have any social network as such.
@rtg123 fascinating Richard! Can you share your coming soon page whenever its live? Id love to support the launch. And yes, I think I am interested in hearing this as many people say that PH launches require a lot of network outreach!