Analytics Can make or break content strategy.
How important are they to you?
Gleans provides detailed insights to help you understand your audience and optimize your approach.
Well, it is quite important to measure the success of your content strategy, Cpc (cost per click, but also cost per conversion) as well as the click and conversion rate.
Analytics is crucial in content strategy as it provides insights into audience behavior and content performance. By leveraging data, you can refine your strategy to better meet your goals and audience needs.
As a channel, content takes more time to deliver than, say, ads or email. And the longer a channel is like that, the more important the depth of your analytics become. I'd say that in case of ads or email, your analytics' strength should be in dealing with the number of experimentations i.e. quantity. In content, SEO and the like, your analytics should be very deep i.e. depth of insights into the same strategy rather than comparing many strategies. Quantity vs quality.
Analytics are crucial in content strategy for measuring performance, audience engagement, and optimizing content for better reach and impact.
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Analytics can be great, but often people forget to actually *use* the data to inform their content strategy, or they get bogged down in vanity metrics
Spending some time beforehand thinking about what I'd like to achieve makes a big difference when I then go on to look at the analytics
They're like a GPS for content strategy, guiding us to what resonates. But it's all about balance - data + creativity = content magic
How do you blend numbers with intuition in your approach?
Analytics in your content strategy are as crucial as spellcheck in an email - they can turn a "meh" into a "wow!" Understanding those numbers is like having a secret decoder ring for your content success! ππ
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