Does AI help your product or brand grow? Me not that much.
Lately I realise that I use AI to automate stuff etc, but when it comes to growing products that I built or my social presence, it does not help me much.
Like, there are probably a BILLION tools for AI-powered content creation and blah blah blah, but they haven't really helped me generate any meaningful content. So, I always end up writing the stuff I want myself, cause they are just better than the AI tools create.
Do you folks use AI to grow your product or personal brand? If so has it helped you? What tools do u use?
@sentry_co haha so solid points man. Exactly, I think AI generated content is just for that, trick the brain to react (like a freaking manipulated hypnotised person) and then the algos go bananas. But that as you said, it does not really bring any value. I want even type the names of "You-Know-Who" you mentioned lol ! It just seems that there are two main things happening with AI right now:
1) The AI of the Big Tech platforms that we use put a wall between us and the users we want to reach
2) In order to pass that wall, you need to write "stupid" content that triggers people to just "react" to the post, and not actually engage with it.
Hope my point made sense.
So I guess, long story short, you make your own stuff and never use AI for generating things?
I write two kinds of posts. Posts that I know will reach 30% of my reach. 1.6k atm. So thats 500 ish views. These posts are not meant to trend my no means. They are post meant to update people that follow my journey. Related to my startup, and things my startup / me as founder care about in our niche. And second. Some post I know has potential to trend. Say we made a developer tool in our startup that leverages AI. And others could benefit from that product as well. These posts I help along to trend as well. Nudge them on their way by pumping it a bit in the start. Just to trigger the ping pong algos. But the trending posts, cant be mass produced, they materialize after some innovation.
@sentry_co True, they materialize after a while. They are similar to distribution channels, once everyone knows about them they become saturated or super expensive. And yeah, I agree posts with updates are not meant to go viral, just to get some eyeballs. However, my major question is, if we have 2k followers lets say, why do we get only a small fraction of them to view, interact, engage with us? Cause it cannot be just because are posts are that bad. If you make 100 posts, and u are an average person, statistically something should be interesting :P All i mean is, that apart from the AI generative tools, there is another piece of AI, which sits in the codebases of big tech platforms (even PH sometimes) that puts a wall between us and our users. Right?
@cryptosymposium So your 2k followers will only see ~30% of your posts. Because their attention can only consume so much. So the algos filter based on a range of requirments. Usually these change day by day for everyone. But statistically you will only reach 10-30% if your post is generic. If its trend material. that number goes up. so maybe 40-50 + reach outside your followers as well. There really is no wall. Its just limits on peoples attention. If your post is gold. the algos will reward you because then the platform becomes more valuable. And people use it more. But as we know. Gold is a finite resource. Unless you go to the darkside and post edge-lord content. But then you lose your integrity. 😅
@sentry_co integrity is all that is left to us sir, cant lose it 😅 But what I dont get is why, if I spend months on a platform building my follower base, putting my time, energy, attention, sweat (getting dramatic i know), i dont get to get all of my users attention? In the end of the day, it does not reach them all. Which means that there is a wall right? They should see something and they should pick if they want to spend time or it or not. With the big platforms' walls, we dont even get a chance. Unless you are Elon, Andrew Tate, or the kid that made 5m$ in memecoins while we kept binge drinking on a Saturday :P
The things is, how do you expect the AI to grow your business/brand?
Like:
– do you want for AI to find relevant platforms to be promoted?
– do you want for AI to create high-engaging content?
– do you want for AI to "abstract" the emails or contacts of potential B2B clients you can reach out to?
I think that we should somehow create a clear structure of processes that need to be done and then, you can use AI for those mini sub-tasks to help you.
My general suggestion:
Do not rely only on AI. Add something yours because your personality, your unique way is your signature. Don't be someone else's copy that ChatGPT copied somewhere from some database of the mixture data.
@busmark_w_nika exactly. Totally agree with your points. And honestly, the more u use AI to generate the content that is meant to engage your users with you, the more closer you are to "lose the game". I think AI is meant to do subtasks, things that we should not do, i call those task "admin shit" lol so we can put most of our energy to solve real world problems rather than dealing with bureaucracy and manual processes.
Just in my personal opinion, AI can play a significant role in enhancing work efficiency and quality, such as content creation, but it can’t help a product or brand grow actually. To grow our product and brand, we should still focus on engaging with our target market, listening to and communicating with our target customers, rather than relying solely on AI.
@evakk yeah totally agree. You have to actually interact with your users to grow. But from a brand perspective (i.e social media presence), if you dont have users for anything yet, but you want to reach your followers somehow, AI can help maybe? I dont know, for me it hasnt yet, like if I use a tool to generate posts with AI, they are like a robot reading out loud a book for self-development lol
Well, because it is still difficult for AI to understand what will give you the best results. We are building GenAI products that generate ad creatives based on conversion potential. Similarly, I believe using GenAI in isolation is not a complete solution. We need to use data-driven base models that instruct LLMs on what the content should have based on your requirements. Because what works for each individual is different and can only be produced at scale if we have sufficient historical data for them.
@shikhar_agrawal3 yeah exactly. So apart from what you are building. What are u using? Or you are not using anything?
AI is only as powerful as how you use it. While generic AI tools might not replace human creativity, they can amplify productivity, optimize content for reach, and provide data-driven insights. Many successful brands leverage AI for audience analysis, personalized marketing, and content distribution. Maybe the key isn’t replacing human effort but using AI strategically to scale impact.
@ashish_parmar13 totally agree! i see AI more as a "manual work worker" working for us, while we focus on the creative and impactful side of things.
I totally get what you're saying @cryptosymposium . I've def played around with a few AI tools for content creation, and there's no doubt that, while they can help spark ideas or speed up repetitive tasks, nothing beats writing something yourself when you want it to feel genuine. For me, AI is great for brainstorming and drafting, but I always end up tweaking it or starting from scratch to keep that personal touch :)
@whatshivamdo exactly! i always end up doing the same, and might end up wasting more of my time playing around with AI, cause I cannot trust it to generate content on my behalf.
@kay_arkain totally agree, we have to put our own touch if we want to create something meaningful. Easier said than done though !
I think at some point it can make it a bit easier for your but it doesn't have your expertise. I use AI to fast forward researches, brainstorm ideas and stuff like that. If we are talking about content creation, I use it to generate ideas, create structure, editing. But most of the time I won't fully rely on AI, I'd still add my thoughts and observations.
@olya_zabalkanska exactly. It is like AI is giving us the blueprint but we end up being the ones finishing up the building (ish). totally agree, i do the same
@cryptosymposium Nice, prompt engineering can definitely help you get better outputs from AI.
Agreed - the only "AI-hack" that worked for us was our summary library where we summarize trending content and then post it. Almost like an always on blog that can turn into an organic acquisition channel.
@sankari_nair interesting, and how do u pull the content to summarize it? Manual copy pastes?
AI can definitely help a product or brand grow, but it works best when combined with the right tools and strategy. For example, I use AI to generate SEO-friendly content, product descriptions, and marketing copy, which saves time and improves engagement. However, AI alone isn’t enough — it can suggest trends but can’t replace human creativity and strategic decision-making.
That’s why I rely on Sellvia, which not only provides AI-powered solutions for product selection and marketing but also offers expert support, ready-to-sell products, and fast U.S. shipping. The combination of AI and a solid e-commerce platform like Sellvia has helped me streamline my business and focus on scaling.
I have two observations: 1. Create some generic "edge-lord" "click-bate" content that people react to because its re-actable, algos react to people reacting so it begins to trend. Or 2. post some newsworthy content, that normal people promote naturally because they want to cheer you on / find it interesting and the algos catch on in the same way. Multiply either by your current reach. Now the first type of content you can absolutely generate with AI. But IMO its not my jam, becoming an edge-lord is a slippery slope IMO (Ref Elon / Kanye 😅). Also I think the algos will start to mute out the edge-lord stuff soon, because its becoming commoditised. Unless your on X. then thats all you get 😂