Thanks Kat! 🥰 Hey PH community! 👋 We created Ditto with the idea that words — copy — should be a first-class citizen when building product. Improvements to product copy can be transformative for both UX and conversion rates. At Microsoft, copy changes alone resulted in 44% fewer user test errors in Azure and lifted both active users and customer retention. Despite the importance of copy and how many people touch it (everyone from design to legal), copy is often de-prioritized, written ad-hoc, and spread across multiple tools (Jira tickets, mockups, google docs). @jo_m and I have experienced this firsthand as engineers, designers, and PMs at places like Google, Facebook, Twitter, and Asana, and we're hoping Ditto can be a central source of truth for teams to manage their copy from design to production. We've started by integrating with Figma via a plugin. A couple of things you can do in Ditto include: 🚦Track copy status 🔎Search, tag, and explain copy 📜Track change history 👯‍♂️Edit all duplicates in a file Pricing: we're currently charging $12 / user / month for teams of 3 or more people ... BUT we're offering a one-time discount of 50% off your first year if you schedule a demo on our website and mention it here as a comment. We've found this to be the most valuable way for us to get feedback and learn about people's workflows! =) Jessica, co-founder

Hi everyone! Jolena here, the other co-founder of Ditto. Ditto started out as an idea during a late-night conversation between me and Jessica in our dorm room at Stanford. *Lots* more late nights and frozen pizzas later, it feels surreal to finally be launching on PH! Though we’ve started out by integrating with Figma, that’s just the beginning. We envision Ditto becoming the copy source of truth end-to-end, across design and production, so that the words on every product can be given the attention they deserve. :) Please please let us know if you have any feedback or feature requests. We’re constantly trying to improve Ditto, and would truly love to hear what you think! 💛

My product and design teams have been using Ditto and we love it. As a healthcare startup, copy is incredibly important for us to get right in order to establish trust with our users and ensure that everything is above board from a legal perspective. My fav feature so far is the status tracking :) Thanks for working on this!

I think this is so cool! Copy is so underrated and important for every product. What size teams/companies is this mostly targeted towards? Congratulations :)

Love the Figma plugin - I always hate going through my mocks and manually updating each line of text. Can't wait until I can edit my mocks and have my copy changes pushed straight to production!

Would love to try this. Signed up.

I'm really excited to use Ditto to collaborate better with my cross-functional partners as my design work gets closer to production. It's been awesome to see this product get better so quickly. Can't wait to see even more growth now that it's out in the world 🎉

Love it. Took it for a spin and made a whole bunch of changes for an upcoming portion of our app. ?makers is there a way to change a project name at the moment? Thanks.

Love what you all are doing. We have a deep pain point around keeping copy in sync throughout all of our Figma files and have found Ditto to be really helpful for managing all of it quickly.

Nice! Been looking for a way to manage my copy more easily...

this is so dope

It's an awesome tool:) perfect for tracking copy - really saved the day for me!!!

Have been looking for something like this - some way of keeping track of copy revisions, can't wait to try it out! Also left a few annotated comments here on your landing page in relation to conversion optimisation that is hopefully helpful -- https://app.usebubbles.com/37b47...

This is awesome, congrats on the launch!

Early beta user of Ditto here. Now working on a startup but I think my team at Google would have loved this!

This is really good!! In my opinion editing copy is one of the highest ROI things you can do for your product and knowing how many teams get it wrong makes me happy that something like Ditto exists.

Mmm look at this @x10

Promising tool and great customer support. Unfortunately we weren't able to utilize in action for our product yet, but I know the Ditto team is on it, can't wait!

Amazing product! I was leading AB testing and CRO projects in many internet company, and it's amazing to see how much copy matters! Good luck on the launch!

In my last figma workflow, this was such a pain. There's so much back and forth and misalignment between the people who have access to tools and the people who have domain knowledge. Looking forward to a future where designers, product managers, and engineers can work better together!