Arcade — Build playful interactive demos

Hey everyone, WOW! Thanks so much for the ❤️ today. We had a lot more signups than expected and now back to waitlist (visit arcade.software to fill out the waitlist). As much as we want to support you all, we are a small team that needs to ensure everyone gets a best in class customer support and product experience. I'll still be here for the rest of the day for any additional comments/questions/feedback!

@rrhoover Thank you!

@alex_wunderlich You're the best. We are truly thankful for your feedback and being an early customer. Here's the case study that we did with Clockwork for future reference: https://www.arcade.software/post...

@spencermh Thank you! You know where to find me - check out the calendly link if you have any questions!

@productroadmap Thank you so much Hannah! You've been an invaluable partner in giving feedback and figuring out the best demos of Productboard. We also love working with you and the team - and Productboard as a product 😃

@mehdi_b Thank you! I am so grateful for your support, and I can't wait to see your many Arcades!

@mbusel Thank you! I can't believe I haven't seen these before but 😍 😍 😍 😍

@samseely Thank you so much Sam! Appreciate your early feedback on the product :)

@helloitsolly We would need to have more data to confidently say that across our customer base (for a true stat here, it would mean tracking the same users from an Arcade to signup, and then A/B test against the same user experience without an Arcade for the same features for the most robust claim on improvement in adoption). That would require experiment design and data investments. So far, we've been focused on product usability to date. But we've heard from customers a significant boost when they use them for change-logs for new features, as compared to previous updates! Thanks for this question, it's a great one - is there something you are looking to improve?

@caroline_clark Actually I run roastmylandingpage.com and am always advising founders to remove static screen-grabs and replace them with product demos to show not tell. As well as that recent research from unbounce seems to suggest that videos on landing pages can actually decrease conversion (and they're expensive to make and edit). What you're creating seems like a really powerful way to 1. Increase landing page conversion (visitors -> sign ups) 2. Increase activation (sign ups -> activated users) 3. Increase feature adoption (better changelog consumption) There's some feedback I have on your landing page, which includes: 1. Don't have a white CTA on a white background - you want contrast 2. > 80% of SaaS landing pages have social proof in the Hero (logos / testimonials) 3. Why have a 'get started button' link to a page with a Google sign up, instead of just embedding Google sign up into the landing page? 4. I thought your headline was intriguing and encouraged me to move on, but I struggled with your subheading clarity 5. There are some phrases across the page that need tidying up / clarifying. Example "learn what your customers want - and why." < how does the product do this, it feels abstract "2x engagement for a marketing team" < eh? "Embed Arcades on your solutions page" < I believe this more commonly known as a features page? You refer to 'interactive product demos' 'interactive snippets of your product' 'interactive experiences' 'stitch together videos and tooltips' < I believe the inconsistency could create confusion 6. You might want to address the doubt around time to publish further up. It's one of the most common doubts when using a new tool. Tick boxes under the Hero CTA could state "create your first Arcade in 15 mins" 7. I found your own demo confusing because it lived both as a demo of the setup, AND used your tool itself as part of it. It felt too meta. 8. Consider adding address, email, phone number to footer as 'trust signals' 9. I feel like you could build the pain more before introducing the product. What specific 'jobs to be done' does your product solve. Consider using emotional 'before arcade' language to drive people to convert 10. You should support use cases with testimonials, outcomes, or benefits language. Anyway it's a great product and if you launch an affiliate scheme please let me know. I will have a play within the product now.

@seanjregan That is VERY true

@tobiasurff That's awesome to hear! Can you share it with us? I'm at caroline@arcade.software...or you can share here :)

@caroline_clark Sure, here's my very first creation… :D

@chrismessina Thank you! We appreciate all your support :)

@oli8o Great question. We are free today, but we plan to announce this in the next few months. Your feedback on this would be super useful here!

@etienne_bazin Thank you! Let me know if you have any questions about how to use the product.

@rich_manalang @chrmcg @joparisot THANK YOU for being one of our earliest, earliest adopters. You have pushed us to build so much functionality that all of our customers love today. We're really grateful.

@rich_manalang @khanhfucius Thank you for being such an early adopter - honestly, it was a little crazy that we had people like you willing to test out a zip file 😂 We can't wait to see them posted. And glad that you saw that, that was a very recent update :)

@jarenglover Check out https://www.openraven.com/solutions, or Carta's tweet: https://twitter.com/cartainc/sta.... There's many more so anyone can contact me to see more examples!

@alexlouisy1 Thank you so much for all of your support!

@aleksfaure Thank you so much for testing it out and being an early adopter!