Happy Friday! It’s also the longest day of the year today. In today’s digest, I’m covering a new AI platform that takes the heavy lifting out of video editing by automating it. But first…
The headlines:
🍎 Apple has released a new Final Cut Camera app on iOS.
🛰️ Starlink has launched a new mini version of its satellite-connected router.
📹 TikTok offered the US government a “kill switch” if it disobeyed any rules.
Being a content creator can be hard work. For every video you watch, potential hours or even days' worth of work are pumped into it, from script-writing to shooting scenes to editing to distribution efforts. It’s a lot.
One of those tasks is video editing, which can be notoriously difficult and time-consuming. Having to line up every clip perfectly and match audio is no small feat. What if there was a way to automate it?
Cue content creator gasps.
Tellers is a new platform that aims to automate much of the video-editing process with the help of AI. All you have to do is provide a script or even an article, select a source for your video clips, and you will be presented with a ready-to-publish video in a few moments. It doesn’t require any prior editing experience, and if you’re not completely happy with the end result, you can dive back in, rearrange the clips, and upload new ones.
Video generation isn’t anything particularly new when it comes to AI. Sora has been blowing minds for a few months, and I covered Luma AI’s Dream Machine only last week. Where Tellers differs is how it creates videos. Rather than generating a scene out of the blue, it pulls clips from existing sources the team has partnered with, like Pexels, and edits them to match the script you provided.
One use case I kept thinking about when testing out Tellers is for startup marketing. Video is critical to marketing these days but what if you don’t want to spend the time and or the money to create one? With something like Tellers, you could theoretically pump out videos at a faster rate with less time and cash spent doing so.
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