What’s the best way or marketing strategy to grow your community for a niche product

Gloria
89 replies

Replies

Mehdi Rifai
Targeted content creation for the niche would be my way to go
@mehdi_rifai very true. But what if it’s a new space and there’s not much audience per se interested yet in your product or idea
Mehdi Rifai
@gloria_ayanbimpe I would question time to market then or drive interest by created enticing content. But it's going to be hard because you have to create the need for your product.
Aaron O'Leary
I think building in public is super effective but hard to nail down; some things I've seen work with it are: - Setting a challenge eg; 30 days to build out this product - doing deep dives into how you built something.
Chris Watson
@aaronoleary Will surely experiment this, Thanks for sharing!
Rakshith Ravi
@harsha_vardhan01 please avoid self promotion out of context. I see you're doing this for literally every single post out there
Yavuz Tunc Emran
Tamly: Automate B2B Sales Outreach
Tamly: Automate B2B Sales Outreach
@aaronoleary i am trying to build in public as well but it is not as easy as it sounds. Sharing every up and down takes guts.
@aaronoleary hi Aaron. We made major updates to @insight7 (https://www.producthunt.com/prod...) and were asked to submit a description for approval to relaunch because we recently launched . We’ve done that but haven’t received a response yet. Could you help out.
Roop Reddy
Paperguide
Paperguide
Launching soon!
Creating blogs, videos, and emails would work great in the medium to long term. Engaging with the audience directly on Slack, Discord, and Reddit would work great in the short-term to medium-term. Also it depends a lot in the niche
Rish
Best way to grow community is two ways 1. find your niche communities & engage without selling - twitter, reddit, linkedin 2. Create your own community - invite other users from 1. after engaging with them
PJ Garcia✪ 🧪
Hello, I find your question very interesting about how to grow your community for a niche product. I think the first thing you should do is identify your target audience well, their needs, their interests and their problems. Then, you should create valuable content that provides them with solutions, education or entertainment. You can also use storytelling to tell the story of your brand or product and generate empathy with your audience. Finally, I recommend you look for influencers or opinion leaders within your niche who can spread your message and attract more followers. I hope my contribution helps you. Greetings.
Andy Mowat
We’ve found customer advocacy To Be Huge. Here is an article I wrote on our playbook. https://www.linkedin.com/pulse/c...
Varun Yadav
Try to get on 1-1 call with early members, help them with your product
Heleana Grace
For me, consistency would be number one. You need to design a content strategy that will show up on people's feeds regularly. Even if they might find your product interesting, they can forget it as quickly as they saw it, so you want to make sure you're showing up. But be careful not to go about it in an aggressive way either.
Daniel Dixon
Export & Sync for Trello
Export & Sync for Trello
Years ago at a small startup for music samples, those who signed up for usability interviews early on became champions and highly active in the platform. Staying in touch with them is a great idea! I think user tests should ultimately be about getting and implementing product feedback, not marketing or sales, but this is a positive consequence.
Kevin Lu
Based on my experience 1. Being clear about who are you selling to 2. Trying to help your target audience out with care and love one by one 3. Selling your product to your target audience one by one 4. Iterating your product to make sure they love you "Getting a 100 people to love you is far better than having a million people just sort of like you." - Paul Graham
Harshavardhan Reddy
Hello! We are live on product hunt, Please upvote https://producthunt.com/posts/aa... I appreciate feedback too! Thank you!
Abid Unnisa
How about: Attending industry events and conferences to network with other professionals in your niche and promote your product to potential customers.
Ahmed M. Hussien
One effective strategy is to leverage social media platforms to build your brand and connect with potential customers. This can involve creating engaging content, running targeted ads, and engaging with your followers to build a sense of community.
Shrilatha Shripathi
The best way to market a niche product and grow your community is to engage with your target audience through various channels such as social media, content marketing, influencer marketing, and community events. It's important to identify your ideal customer persona and create a messaging strategy that resonates with them. Building relationships with your customers and creating a community around your product can also help to drive word-of-mouth marketing and increase brand awareness. On another note, We'd launched Patr and ranked #3 product of the day! It's great to hear that the discussions with the community helped us gain valuable insights to implement in our launch and reach new heights. Thank you for the support!! https://www.producthunt.com/post...
Andrew Mason
If you have a product that is related to a niche, you should try to get as many social media shares as possible. Your potential clients are most likely spending a lot of time on the Internet, so it is important to get the word out through various social media channels.
@andrew_mason3 valid point. Messaging could be difficult too but once you can nail that, this is a very great and useful strategy
Richard Gao
For me, it's just being really active and reaching out. For example, evoke-app.com is in the niche of developers building AI apps. Seeing people that have followed me on PH and then connecting on Linkedin and introducing my product to them has been a great help
Mehmet Avcı
contact and stay in touch with users one-on-one
LisaKim
Using the testimonials of other satisfied customers as much as you can should help build trust for niche or less-known products!
Hello_Joy
In my case, setting our target audience first on a variety of communities, and acting a lot for getting engagement and connection.
Neder Ghadhab
In my experience, the best way to grow a community for a niche product is by providing value and sharing useful information. When I started my business, I made sure to create content that was informative and engaging, which helped me to attract followers who were interested in what I had to offer. I also made a point to engage with my audience and respond to their questions and comments, which helped to establish trust and credibility with my followers. Another strategy that worked well for me was collaborating with other businesses and influencers in my niche. By partnering with others who had a similar audience, I was able to tap into their network and reach a wider audience. This not only helped me to grow my community, but also helped to establish myself as an authority in my niche. Overall, the key to growing a community is to provide value and build relationships with your audience. By consistently sharing useful information, engaging with your followers, and collaborating with others in your niche, you can establish yourself as a trusted source of information and build a loyal following.