What inspires you to try new creative formats in your marketing campaigns?

It's all about storytelling for me. If a new format helps tell a better story and connect emotionally with people, I'm all in.

@austin_armstrong1 New formats aren’t just about standing out—they force you to refine your messaging and see what truly resonates. If it makes people stop scrolling, it’s worth testing!

You need to find a way to stand out from the crowd. New formats are also pushing us to become better, more effective communicators.

It's usually curiosity. I love testing different formats just to see how my audience reacts. Sometimes the results surprise me.