What are your key struggles with launching products?
Sveta Bay
53 replies
Hello Product Hunters 🧡
I plan to write an e-book about launching digital products 🚀
Scope: from generating ideas and finding the niche to launching and growing the product.
You can help me make it better by answering a simple question ⭐
What are your key struggles with launching products? 👀
Replies
Aamir Virani@aamir
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How do you get the word out about a product when it *doesn't* have Product Hunt / Indie Hackers / Twitter folks as the target market?
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Nack AI
Early momentum, early socials, early feedback, early everything 🙃
Artwork Flow
In all my 0 to 1 experience so far, the toughest one has been - "Is this really the right problem to solve" question that is playing continuously at the back of your mind from Day 0 to the day when you are convinced that you have PMF.
Gaining initial traction and adoption.
Having always motivated and dedicated developers
Marketing it when the ICP is not clear yet (horizontal plays)
I personally struggle with the growing part. Sometimes it becomes a demotivating factor and keeping working on a product that doesnt gain traction is really hard
Booomerang
For me it would be sales...as a founder you have to be good at sales, talking about your product and selling it.
Properly communicating the product, especially if it is highly technical.
Small distractions that surround every feature decision along the way. Tiny papercuts on the way to launch.
XFX P2P Remittance
Most people talk about build an MVP, creating a momentum, find a VC to Raise your startup, but I think more important than that, is to create a strong community of believers and collaborators that support you and your product. That I'm doing with XFX, a Startup that I will launch soon. I've using Slyk.io to reward my community for helping me grow.
Also, I'm creating a Launch Guide that I called "Launch Playbook" to help founders get prepared by creating a strong community, before launch.
Sorry about my English, this is not my native language :)
Increasing conversions at each stage of the sales funnel
Marketing is a big component for me. Getting the product in the hands of early adopters
Scoutflo
Launching soon!
- Generating ideas: Many people struggle with coming up with a unique and viable product idea that fills a gap in the market.
- Market research: Finding the right target audience and understanding their needs and preferences can be challenging.
- Building the product: Creating a product that meets the needs of your target audience and is user-friendly can be time-consuming and challenging.
- Marketing and promotion: Getting the word out about your product and reaching your target audience can be difficult, especially with so much competition in the digital space.
- Monetization: Determining the right pricing strategy and finding the right revenue model that works for your product can be challenging.
- Growth: Scaling your product and building a sustainable business can be challenging and requires careful planning and execution.
Thinksy
@atharva_bondre1 currently in the Market Research and Building the Product loop, there's continual feedback but at what point do we actually just go for it and say this is the product we're going for it?
Scoutflo
Launching soon!
@calli_fuchigami Determining the right time to launch a product can be a tricky balancing act. On one hand, you want to make sure you have done enough research and testing to ensure that the product meets customer needs and is viable in the market. On the other hand, you don't want to spend too much time in the research and development phase, as this can delay the launch and allow competitors to beat you to the market.
It's important to keep in mind that launching a product is not a one-time event. Once the product is out in the market, you can continue to receive feedback and make improvements based on that feedback. So, if you feel that you have done enough research to have a solid understanding of customer needs and have built a product that meets those needs, it may be time to launch.
However, it's also important to have a plan in place for collecting feedback and making improvements after the launch. This could involve things like regular customer surveys, monitoring social media channels for feedback, or setting up a system for tracking customer complaints or issues. By continually iterating and improving the product based on customer feedback, you can ensure that it stays relevant and continues to meet customer needs over time.
Launching the product in the right forums where the ICP will be available has been a challenge for me.
getting attention around the product
Upscale: The Sales Engagement Platform
Here are some of my questions:
- Is Product Hunt the only place?
- How do you measure the success of a launch? What are the metrics to measure?
- When should you launch a product? When is it ready?
- Best practices - platforms, procedures, strategy, etc.
Probably building the product itself!
QA, Quality assurance. Infrastructure. Building the USP in the first place. Iterating when you have customers is super hard. Iterating with zero customers is easy. Also convincing people to use your half baked product is hard.