Marketing - Yes, Important. But, how?

For outbound prospecting to get buying customers: Email Marketing: Apollo Linkedin Marketing: Dripify Have 3 outbound email marketing campaigns focused on the following: 1. Pain points your buyer is experiencing, and how your product/service will save them time and money (need to insert real ROI points) -- this should be sent to your ideal users. 2. Target job titles who are the decision makers (the person who holds budget authority and approves new technology/services) that just started in their position within the past 3 months. Write how you can transform their entire process and build long-term value. They just started their jobs and want to impress their C-level and leadership and are more hungry to buy. 3. Offer limited access to your product/service for free (14-day trial or base package). Write how you picked them specifically because they would gain the most value based on their responsibilities within their job title. Be personal here. Linkedin outbound messaging should focus on: 1. Leading with building your network first 2. Ask them leading questions that your product solves for i.e. what tools do you use for marketing? 3. Close by sending them a link to sign up or book a call 4. Don't be long-winded, be simple in the approach

Sketching out the target groups and identifying the audience should be the starting point, IMHO. That helps place your product in the right segment and helps discover the best channel to get started!