Is your product a painkiller or a vitamin? (A classic from Hooked ๐ )
Harshil Patel
5 replies
If your offering (product/service/business) is a "nice to have," you need to have the stature of a doctor. No one cares about multivitamins unless a doctor says it's time.
I'm not saying you should become a doctor, just start marketing. In fact, just do that.
Replies
John Campbell@john_camp_bell
My Product is more of a painkiller, people need it right now. How can I better emphasize that in my marketing?
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@john_camp_bell What is your product?
Can I have a look at the website?
Plus, if it's a pain killer, all you got to do is distribute it really well. Your channels are important here.
Love the analogy! For a product like mine thatโs a bit of both, how do I strike the right balance in my marketing approach?
Interesting comparison! My service feels more like a vitamin.