Is Community-Building Taking the Lead Over Just Posting Content?

Question

Building a community matters more than posting content. Instead of sharing polished posts, I’m trying to have real conversations and connect with my audience. People seem to engage more when they feel involved.

Is anyone else noticing this shift?

Business Marketing with Nika · Accepted Answer

When I take into account my Twitter presence, I interact a lot in terms of building community and to be honest my content (like posting on my wall) is not so important to me rn.

At the moment it is like 90 % interacting with others 10 % my posting (and those 10 % are forked also into posting my stuff + reposting stuff from community members).

Hamza Afzal Butt · Answer

@steve_liu11 haha, i totally get where you’re coming from, there is some problem here this responses showing late on my thread i have mention this to the PH support, lets see when will i overcome this :)

Answer

In contrast to simply uploading content, I've observed that  interacting with my community has resulted in more natural interactions. People seem to value the direct communication.

Gurkaran Singh · Answer

Absolutely! It’s refreshing to see this shift. Authentic interactions beat curated content any day. Maybe the dating world could take a hint too – speaking of which, "Her Ideal Match" might just help guys nail that authenticity in their profiles.

Steve Liu · Answer

Interesting perspective… although, if connecting with the community means never replying to your own threads, does that make you the ultimate community builder? 🤔

Let me know if you need a hand with the replies, got a great AI tool to help with that 😅

Janak Patel · Answer

Yes, community-building is becoming more important than simply posting content. It fosters deeper connections, loyalty, and long-term engagement.

Rahul Parmar · Answer

Building a community is key—it fosters engagement and trust, making it more effective than just posting content.

Hamza Afzal Butt · Answer

@busmark_w_nika Nika shifting focus to real engagement, like you're doing often leads to a more loyal and responsive community, this approach I’m integrating more myself.

suti harsih · Answer

I think both are on equal important. 
By post beneficial and insightful contents, it directly invites them to engage with us.

Hamza Afzal Butt · Answer

@thestarkster Yes, whether it’s business or personal connections people want to connect with the real you.

Hamza Afzal Butt · Answer

@clairehawkins yes :)

Siseko Siwali · Answer

We’re currently focusing on this, for our product build.

It can sometimes be a little tough when coming from a building focus, and moving to a community building focus.

Safaa Bird · Answer

For me, it's all about the conversation now. Community-building has taken the lead, and I've seen a positive shift in engagement.

Jahanzaib Ara · Answer

Immediate view interaction, in my opinion, offers far more value than just producing information. Seeing individuals interact on a deeper level is satisfying.

Is Community-Building Taking the Lead Over Just Posting Content?

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