Know your users -> Know where they're present -> Build initiatives to funnel these users in
These initiatives could be:
1. Become an expert in the space, share your free content
2. Talk about related problems
3. Build a community yourself
Before acquisition, discovery happens. You may want to build initiatives that improve your discovery.
Once your discovery is aligned. It's primarily experiments to optimise conversions / improve acquisition.
A few best ways to grow & build your audience:
1. Target your audience accordingly to your product.
2. Make pre-launch and post-launch promotion strategies.
3. Paid partnership through an influencer with a good number of
followers
4. Do the competitor analysis
5. Create videos as visuals play a major role to attract an audience’s
eye.
6. Create content where you don’t ‘tell’ them why to use it, instead
you make them ‘feel’ why to use it.
Set up a community!
Use tools like Slack, WhatsApp, Discord or even Rock where I work to bring together likeminded people. You can then interact with them on the daily and share templates, resources etc.
1. Analyze Social Media Channels
2. Have Clear Goals
3. Identify Your Audience
4. Create a Strong Brand Presence
5. Create Delightful Content
6. Use Hashtags Effectively
7. Link Your Website to Social Media
8. Post Consistently
Connect with like-minded audiences by posting relevant content. You can take help by creating more discussions like these and sharing them across social media handles. I think many people can be connected with the power of social media. good luck :)
1. Determine who your audience is,
2. Go to where they are, and
3. Determine what they are talking about/interested in.
4. Create a podcast/blog/youtube channel about that subject to provide your audience with the information they require (based on step 3)
5. Avoid being monotonous.
Olly - Your AI Social Media Co-Pilot