Hey marketing people! What's your "the one"?

Never skip market research—it’s like trying to cook a gourmet meal without any ingredients. You wouldn’t do that, right? Besides, understanding your audience is crucial, whether it’s for selling a product or, say, building the perfect dating profile with "Her Ideal Match."

For me there are three essential steps instead of just one. But if it would be one – would definitely be the market research, but here come my top 3 instead: 1. Market Research – understand your ocean 2. Note down all USPs that are unique to your product and set you apart from other solutions in your field – find your blue ocean 3. Build personas for your target audience – in the past I saw that especially when working with MVPs, a traditional audience analysis wastes more time than needed, as in early stage you still don't know exactly who you are talking too. So I tend to focus first on building out some personas, as these also give people a really easy understanding of who they are talking too.