Do you ever mention competitors in your demo calls ?
Toni
41 replies
Founders are often afraid to mention the competition, almost like they pretend it doesn’t exist ?
But imo it’s ok to aknowledge other solutions’ qualities to solve specific use cases your tool cannot.
Builds trust.
WDYT ?
Replies
Kavya Tripathi@kavyaaatripathi
Launching soon!
If you want to emphasize how your product differs from or outperforms a competitor, mentioning them can be effective. Focus on the unique value your product offers without disparaging the competitor.
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I also think it's okay to mention competitors' names. Isn't that pretty common?
@udaya_sri unfortunately , I still see many founders who are afraid of “comparing” themselves or try to hide the competition when they demo
@edena 100% agreed.
Most of the time you are in a competitive market. It’s more effective and trust-building to explain where you excel and where you can improve. As well as mention when you don’t solve the need and point the customer into the right solution, instead of trying to force them into buying yours which will result in churn quickly 😅
Launching soon!
Launching soon!
I personally dont prefer it! Customers will see value and differentiation in a product that strong. Having said that, Customers often ask how is your product different from 'xyz' competitor. In such a case i have a compelling answer ready!
@vidhi_nagpal thanks for sharing. The idea is not to sell other products of course, but based on the customer needs and requests, a knowledge where you are the best fit, and where you can improve. And if your product can’t solve their problem, accept to direct them to a solution that will. That’s how I approach it.
If you have something as a competitive edge over your competitors you can highlight it even more by sharing that they don't have it.
@razayousaf exactly.
And also be transparent when asked about an area where you are not as good as others instead of pretending to be
Yes, and sometimes been asked to as well. Mostly they ask about how we differ from our competitors.
@nupur_tevatiya exactly ! And nowadays, most of the time when they come to you they already checked the competition.
That’s why I always start by asking what their goal is and what they try to achieve, so that can mention the competition if needed even before they ask. To show my expertise and what makes our tool stand out
Yes, mentioning competitors during calls can beneficial
I think yes because it helps ppl get the picture quickly!
Talking about competitors can show that you are aware of the makes your tool unique.
@olivia__watson 100% aligned. Totally. And shows confidence and transparency which builds more trust and rapport
It’s useful to mention competitors to provide context
Mentioning competitors during demo calls can be really effective. It shows you’re knowledgeable about the industry and helps potential clients see where your product stands out
I agree, acknowledging competitors can actually build trust. It shows you’re aware of the market and confident in what your tool offers. Transparency is key.
Yes, I do mention competitors when relevant. It’s important to be honest about where your product excels and where others might have strengths. helps in setting realistic expectations.
@allen_deck totally agree. And I believe transparency and confidence in your product also build trust and create rapport
I agree, avoiding mention of competitors can come off as evasive. Being upfront about what other tools do well, and where yours stands out, can build credibility and help potential users make an informed choice.
I’ve found that mentioning competitors helps in positioning my product more clearly. It's about showing what makes your solution unique while respecting other options.
I see where you’re coming from, but sometimes focusing too much on competitors can backfire. It’s important to highlight your own strengths while acknowledging others in a balanced way.
@megan_s_cott totally agreed.
It's not about praising others 😅 but focusing on your product's unique strengths and aknowledging the situations or use cases where it might not be a fit, and be ok to provide an alternative in that case.
I believe Confident transparency is an effective way to build trust.
Absolutely, mentioning competitors can be a great way to highlight your product’s unique strengths and build credibility. It’s all about providing a complete picture.
I’ve found mentioning competitors can actually be a good move. It shows transparency and that you're not afraid to highlight where your tool excels.
Defintely. It’s important to be transparent about how our tool compares and where we excel.
Yes, I mention competitors occasionally to highlight how our tool offers unique benefits that others might not.