Do you agree that a logo should identify and not just sell?

Question

Simon🍋 · Accepted Answer

Yep, 100%. Good logos communicate brand identity first, sales pitch second.

Nastya Novichikhina · Answer

Yes. It seems to me that this is generally the goal of any designer - to come up with a logo so that a person associates some images in the logo specifically with this company
What do you think about it Allex?

Answer

Exactly. I would say that logo is the one of first impression before some people use the product. So, it should have a proper logo with good communication brand identity.

Answer

Yes, I agree that a logo should primarily identify and not just sell. A logo's main purpose is to represent a brand's identity, making it recognizable and memorable to its audience👍👍👍

Do you agree that a logo should identify and not just sell?

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