Costco's Food Court Switches Back to Coca-Cola
Ryan Chen
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Costco is bringing back Coca-Cola to its food courts, replacing Pepsi! As an entrepreneur, moves like this make me think—how much should customer preferences and brand loyalty influence product offerings? Clearly, Costco sees value in switching back, but was it purely demand-driven, or is there more to the story?
If you were in Costco’s shoes, would you have made the same call? And how much do you think this change will impact customer satisfaction?
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Hassan Sajjad@m_hassan_sajjad
I'd love to see the data behind this decision. Did they lose sales after switching to Pepsi, or was it just a vocal minority pushing for Coke?
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