About

I am a systems designer. I view business ideas, the companies that bring them to life, the organizational culture at their core, the collaboration principles of individuals shaping that culture, and goal-oriented strategies as "systems" to be designed. I’ve succeeded in moving beyond theory by founding SHERPA, the country’s most impactful digital experience design studio; implementing a focus-based pricing model with DaaS (Design as a Service); and building SHERPA Blog, renowned for having the most inspiring content in its field. Currently working on the evolution of Brain Sauna, a SaaS-minded people community.

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