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![William Godfrey](https://ph-avatars.imgix.net/641297/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
William Godfrey
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We wanted to test a couple of things with this. Could we get BA access to a new demographic? Could we use a bot as a piece of campaign collateral? Could a bot even hold up a whole campaign? Which is a question we are throwing around with a number of brands. Essentially how can a bot show the personality of a brand? Without over promising with an unrealistic experience (for the time budget...
![British Airways Bot](https://ph-files.imgix.net/ef586936-3519-46c8-9991-1b26ed75e8a4.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
British Airways Bot
Welcome to the emoji-est way to find a holiday
![William Godfrey](https://ph-avatars.imgix.net/641297/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
![British Airways Bot](https://ph-files.imgix.net/ef586936-3519-46c8-9991-1b26ed75e8a4.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
British Airways Bot
Welcome to the emoji-est way to find a holiday