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William Godfrey
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We wanted to test a couple of things with this. Could we get BA access to a new demographic? Could we use a bot as a piece of campaign collateral? Could a bot even hold up a whole campaign? Which is a question we are throwing around with a number of brands. Essentially how can a bot show the personality of a brand? Without over promising with an unrealistic experience (for the time budget...
British Airways Bot
Welcome to the emoji-est way to find a holiday
British Airways Bot
Welcome to the emoji-est way to find a holiday