Vertika Nigam

CEO @ Openthrive | cxful design system
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Design systems should be more than a library of beautiful website sections. With Cxful, UIUX designers can be insanely creative on Figma, improve their design process, and ship complete and functional website experiences. For headless and custom development.
Cxful
Cxful
Engagement-first digital experience
Vertika Nigam
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What if...

What if every cold, warm, and hot lead you drive to your website — after spending thousands on ads and countless hours from your sales team — suddenly started "getting / understanding" your unique solution and couldn’t wait to talk to your team? What would that do for your business?
Vertika Nigam
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Why is Cxful design system FREE?

3 reasons the design system within the Cxful UIUX Suite is FREE & Open, and will always be FREE - 👇 1. Designers deserve the best tools without the stress. Design can be intense. The last thing you need is to get confused and fork out more cash just to get started. 2. Designers can focus on their creativity. With the foundation at your fingertips, you can jump right into design without...
Vertika Nigam
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Are you a customer-focused brand?

Stop calling yourself a customer-focused brand, if …if your prospects and customers get lost on your website. Your design choices aren't just about aesthetics. They're shaping your customers’ experiences, influencing how they perceive value and trust in your brand. Here’s what you can focus on to solidify your design decisions on your website - 💎 What’s above the fold? 💎 Is the navigation...
Vertika Nigam
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If you were to steal one thing from your top competitor, what would it be?

Rule is - you can’t steal their outputs, only their inputs. Pick one, and tell me why. - their billion dollar investment - their high profile tech stack - their headquarter tower - their business models - their marketing team - their sales team - their CEO - their logo PS - no need to name them 😺
Vertika Nigam
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What irritates you the most on a B2B SaaS website?

There could be a list of things that we regularly see on a website, that pisses us off. - Unclear message so you can't even guess what the company does - Product not explained enough, so it sounds generic - Dark so dark that it's difficult to read - Extremely long forms to be filled - No pricing on the pricing page - Shabby look and feel As a website visitor, what has ruined your experience...
Vertika Nigam
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Is your website a part of your strategy? Or a namesake?

I see most businesses run $$$$$$$$ of ads on socials and Google, huge traffic, low ROI, and yet they consider their website as an "accessory". What do you think stops founders and CXOs to focus on their website experience at all?
Vertika Nigam
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What micro goals are you looking to achieve this week?

Here are mine - 1. Planning socials with my team for Cxful 2. Concluding an important part of Cxful documentation 3. Prep and start partnership activities (10 this week) What are those for you this week?
Vertika Nigam
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Non-traditional leadership tips for a great website experience

If you're a CXO or in any leadership position in the company, how can you make sure that your design and development teams are doing their work well? Here are some out-of-the-way tips, especially for you - ✅ Clearly communicate ideas You understand your customers. Right? Think from their perspective, and share your ideas, wants and wishes clearly at the beginning. ✅ Set boundaries for...
Vertika Nigam
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Bite sized weekly newsletter

I'm launching a weekly newsletter at Cxful 📢 Focused on UX, UI, & the business impact of design For founders, marketers, designers, & agencies. Get quick, digestible, fun bits of design learnings, and no-BS, in-depth value 👉 hit "Notify me" on the website.
Vertika Nigam
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Know of any partnership communities?

There are a lot of different kind of partnerships we have planned for Cxful and I'm looking to connect with individuals and companies who could be a great fit. So, need your inputs here - Do you know any partnership communities that I should check out?
Vertika Nigam
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Is a 100-day streak worth it?

So it's my 100th day streak today. What did I get out of it? idk. But consistently showing up for these few days, - i met some awesome people - came across some useful products - learnt so much - shared so much and will continue doing so, just because I'm enjoying it. Thank you for being a part of my life and making it better :)
Vertika Nigam
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How do you get early reviews before even launching your product?

Not for SaaS. For digital download products.
Vertika Nigam
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Best payment system for digital downloads

For Cxful, we're thinking between Lemonsqueezy and a few others. Which ones have you used? Would you recommend it? Why? or why not?
Vertika Nigam
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Top illustration libraries that you love for your design projects

If you've got a premium license for it, that's a bonus. Name one or two that you absolutely love.
Vertika Nigam
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One time payment OR Monthly subscription

Both types of models work in the digital product industry today. What do you prefer? For Cxful, we're going for One time payment model with lifetime updates. For reference - Cxful is a UIUX Suite and Design System for complete, consistent and functional website experiences. (You can support us for the launch on Product Hunt if your want) Your thoughts on this? Questions for me?
Vertika Nigam
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Why would you create something that already exists?

Well, you would not. Competition doesn't mean two companies selling the same product. Competition doesn't mean one is better than the other. Competition doesn't mean one copied the other. So? It does mean that a company found a perspective different from the other. It does mean that there were problems hiding in plain sight. It does mean that some users were surely compromising. Name...
Vertika Nigam
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Users can't SEE bad user experience

I don't know if you know this but bad user experience on your website CANNOT be seen through naked eyes. What your users see with their eyes is just how the pages look. That's it. BUT What they feel in that moment is the experience they're having. Briefly, you may define that experience with: 💭 what are their thoughts at the moment 💙 what kind of emotions are they having 😣 is there...
Vertika Nigam
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Customer journey or user journey for your designs?

Okay, trick question! Do you design website experiences based on customer journey mapping, or user journey mapping? Often confused terms, these two have different meanings. If you'd know these, your design outcomes may (or may not) be completely different from each other. Let's see who got it :D