All activity
No more repetitive lead forms!
We let B2B marketers adapt their content experience as users move through your pipeline. Sync us with Hubspot in a few clicks and tailor your content gating, messaging and data capture to every buyer.
Demand-Genius
No more repetitive lead forms!
Tom Rudnai
left a comment
This is great - much needed! Excited to try it out now
Attestiv Video
Identify deepfakes and manipulated videos using AI analysis
Tom Rudnai
left a comment
The narcissist in me wants to say content attribution :)
The realist thinks that gen AI is going to create a load of new cybersecurity problems and that a lot of big companies will be built in that space
What’s the next big problem in tech waiting to be solved?
Priyanka
Join the discussion
Tom Rudnai
left a comment
There's no secret sauce, it's hard, but a few things that worked great for me:
- Slack Communities - there are loads, and if you solve a common pain point you'll come across people actively looking for solutions!
- Product Hunt - reach out to people that upvoted similar products. They are obviously interested in solutions like yours!
How did you land your first customers?
Priyanka Saini
Join the discussion
Tom Rudnai
started a discussion
What are the best things you can do to generate buzz for an upcoming launch?
We are launching next month without a hunter and I'm curious, was there anything that worked great for you to generate some buzz?
Tom Rudnai
left a comment
I guess it depends on your goal. Are you trying to reduce CAC or accelerate growth. That will impact how you construct the program, how generous you are etc. so it's probably useful to think about
Launching an Affiliate Program: What Are Your Best Practices?
Cem Özçelik
Join the discussion
Tom Rudnai
left a comment
Really interesting question! It depends on your site's goals I think, but for SaaS websites proper content analytics is key to building content that genuinely helps to convert customers.
G.A. is great for top-level insight (traffic, etc.) but it won't tell you how buyers in different stages are engaging with content. This can be a problem as it means you are optimizing content to draw...
What's the Secret Sauce to Crafting Engaging Website Content? 🍲
Hamza Afzal Butt
Join the discussion
Tom Rudnai
left a comment
I've had success by monitoring Slack Communities (RevGenius, TOFU, etc.). People post problems and sometimes they are right in your wheelhouse. Great organic way to meet people you can help without aggressive outbound! Particularly great when you're early stage, as these are people with high intent & major need for a solution.
Another hacky idea I had was to find people who upvoted...
Your #1 Lead Gen Hack – What Works Best?
Cem Özçelik
Join the discussion
Tom Rudnai
left a comment
Podcasts. Great way of filtering news, making sense of it with help of experts and you get to consume it while you take a walk.
Filters out the noise and negativity of news sites, too.
How do you balance being informed with information overload?
Bren Kinfa đź’Ž SaaS Gems
Join the discussion
Tom Rudnai
left a comment
Goodfellas count as an entrepreneur movie? They were definitely enterprising!
Favorite Entrepreneur Movie?
Mark Lemuel M
Join the discussion
Tom Rudnai
left a comment
First-mover if you can, just be aware there's more risk
Startups: Advantage or Fast Follower Strategy?
Mark Lemuel M
Join the discussion
Tom Rudnai
left a comment
I've done this with Beta customers. I've also sold functionality on a more mature product that is still to be delivered. I'd always say be 100% transparent, though. Obviously for ethical reasons but also, long term the reputational damage you'll do your business will do more harm than the upside of booking revenue.
Depends on the product or feature too, and the level of risk in the build!
Have you ever sold something, before it was built? 🤔 👷
Casper Brix
Join the discussion
Tom Rudnai
left a comment
Hey Everyone!
We’ve been through 4 figma prototypes and a load of customer interviews to get here, but now I’m so excited to see what you all think of the first functional iteration of Demand-Genius.
Buying B2B software is such a consistently frustrating experience. Spam, cold calls, lack of transparent pricing. But nothing sums this up better than repetitive lead forms and content gates....
Demand-Genius
No more repetitive lead forms!
Tom Rudnai
started a discussion
Silly Question: Do I find a hunter first, or set up my launch first?
We're ready to go soon, but I'm not sure whether the hunter should set up the launch, or we set it up and they just promote it!
Tom Rudnai
left a comment
Depends what you're testing for. If you're testing the market, I think landing page tests work great. Set up a quick landing page test, and see what CPA is to drive trafffic. If you can convert a few subscribers, even better, as you can reach out and interview them.
What is the best way to test startup ideas?
Harshu thaheed
Join the discussion
Tom Rudnai
left a comment
Depends on ICP hugely, i think. If you're selling Sales Tech, Cold Calling 100%. If you're selling to technical personas, communities work great. Also put the product front and centre and let them play around with it.
Getting new b2b customers: What works best for you?
Casper Brix
Join the discussion
Tom Rudnai
left a comment
It depends so much on the product and ICP as to which channel is most effective.
I would suggest that the one common thread is going to be consistency.
Work back from your goal to the number of touchpoints that you need to reach it, and then focus on that input rather than the goal that can look scary. Block time to ensure you do that consistently every day - there's a cumulative effect....
Proactiveness for Sales in B2B product.
ammara mehd ghani
Join the discussion