Tingting Wang

I’m incredibly excited about the upcoming launch of this AI-powered interview consultation tool!This isn’t just a productivity boost—it’s a game-changer for crafting truly user-centric strategies. Can’t wait to see how it transforms the way we connect with and learn from users!"

The biggest challenge in customer research is ensuring the accuracy and representativeness of the data collected. Without accurate, representative data, subsequent analysis and insights—no matter how sophisticated—risk being flawed.