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John Moody
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If you are a developer who makes your own products (or you want to in the future), then you owe it to yourself to grab a copy of Marketing for Developers. Justin is a natural teacher and does a great job of demystifying the voodoo that is marketing (or so it appears to us tech-types!). I can't recommend it highly enough!
Marketing for Developers 2.0
A book for programmers who want to learn marketing