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Ted Pavlek
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Supports Twitter, G+, YouTube, Fb, Reddit, blogs, news, web and more. Brings really many insights on product/company PR, marketing, branding and growth hacking.
Pros: Easy-to-start, but supports boolean search to help building very precise queries and get rid of tons of spam/irrelevant mentions.
Cons: Has a learning curve if you want to go deeper, or make a research for some *big*...
Awario
Real-time mentions of your startup from social & the web