Sugandh Sharma

Retaining customers is as important as acquiring new ones. More so, the former is less expensive than the latter, so it makes sense to devise strategies to make your customers stick. Of course, it's easier said than done. Here are a few strategies that you can employ to boost your retention rate while you are acing your acquisition rate. Create loyalty programs to turn visitors into loyal...

We focus on value-addition through quick optimal solutions for the customers. From my experience, if you nail this part, everything else follows automatically. We have so many clients who have done business almost 10 times of their initial LTV estimate with our company because they get their requirements and issues resolved faster. And they come back with more requirements. We also follow up...

Some of the mistakes that we made while building our flagship product were: 1. Heavily bent on over-optimization 2. Lack of early feedback loop 3. Not focusing on a specific set of features for the first release We wasted tons of time in optimizing our Saas product for every small flow and feature. It got delayed for more than 2 months. When the product was released, it still had so many...

The main strategies we use: 1.Social media and content marketing 2.Feedback loops - surveys 3.Targeting with emails & SMS Different strategies work in various capacities to make the most out of it. To give you an example - we have integrated CMS to publish articles, how-to guides, and other materials to bring in customers. We embed surveys in these blog posts and other pages to collect...

For us, it is personalizing customer support. We use @proprofs Chat(https://www.proprofschat.com/) to help our customers instantly find whatever they are looking for in the most hassle-free way, through manned or automated responses. Post chat surveys also help us measure customer satisfaction levels and optimize our service efforts for optimum results.

@vikramsahu Honestly, that’s a great thought but it would be too presumptuous of us to think that people do not open their marketing emails. The reason why a lot of people sign up for newsletters or the latest updates through email subscriptions is to know if they’ve not missed out on a great deal of good information that might come in handy. Plus, cold emails are a great way for businesses to...

Hey, @dmitry_kalinchenko! Ours is a B2B startup. You can imagine how much groundwork it takes to achieve initial sales. Firstly, we set up a good website optimized for higher search engine rankings. Next, what helped us the most is our firm reliance on proactive communication to attract and keep potential customers. We use !ProProfs Chat(https://www.proprofschat.com/) on our website to...

We use !ProProfslivechat to measure customer satisfaction. There are specific metrics that we access using this tool to measure customer satisfaction with our product, which are as follows. 1.Tracking of the number of chats received, opened, resolved, and missed. 2.Analyzing conversation to conversion rate to see how many customers who interacted with our support team bought our products,...