Sooraj Divakaran

I haven't heard of Greenshift and Cwicly before. Being using Elementor for a while now and can't think of moving away from it. For the sheer flexibility that it provides to the user. Gutenberg will get better over time, but for will have to stick with Elementor.

Both Buffer and Hootsuite are my go-to platforms.

Make product reviews or testimonials a by-product of the purchase process. Amazon does this by asking you to review a book purchase post a week or two after purchase. They know that you most likely would have read the book a week or two post-purchase. The folks at Neilsen Norman Group call this readware. Similarly, you can define the core capabilities that you're platform has and trigger the...

If you are looking for flexibility then you should use a page builder instead of a template. Elementor is the best page builder out there. But if you still insist on using a theme/template then you should check out Themeisle, Astra or Generate Press. They all offer flexibility, speed and an easy to use interface. Btw, Elementor works well with its core theme Hello Elementor.

Most AI Copywriting tools are good if you are looking to curate ideas. I've personally used both Copy.AI and Peppertype.AI. They are both effective when it comes to short-form content, especially if you are struggling to write a product description or blog headlines. But I would say some of these tools are only as good as other paraphrasing tools. As far as long-form content is concerned, we...

I'm not going to repeat the answer because most folks have already addressed it, but here is my perspective on how you should approach blogging. 1) Blogging / Content Marketing needs a 6-9 month runway to show results (most folks give up in the first few months). If your management is looking for results from day one, then you are in the wrong workplace. 2) Keyword research is more important...

Find people who are self-motivated, driven and inspired by the mission of your company. Ultimately you need a team that makes things happen. You can always fix the marketing plan and tactical stuff later. But if you don't have the right people onboard no plan will ever see the light of the day.