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Shilpa Mandhan
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Teleportation.
If you could invent a groundbreaking piece of technology, what problem would you solve?
Hashir Ahmed
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Shilpa Mandhan
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Make a list - I find checking things off to be very satisfying!
What is the best thing to do when facing lack of motivation ?
Hashir Ahmed
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Shilpa Mandhan
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Community! We're pivoting to leverage our community more to drive marketing for us - webinars/AMAs/fireside chats, guest content, organic social shares, etc. This was an AHA moment for us when we learned that several of our leads actually come to us via word of mouth and when our community members who have significant influence in the affiliate marketing space post about us.
What is the most underrated marketing channel?
Hashir Ahmed
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Shilpa Mandhan
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We have a SaaS product; we use:
Paid search - Google
Paid social - LI (testing this out, so far this hasn't been a great channel for us)
Product Hunt for big feature launches
Organic social - Twitter & LI
SEO
Product review sites
Email
Which marketing channels do you utilize to promote your product?
Shaur ul Asar
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Shilpa Mandhan
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This is actually an interesting idea - we recently ran some LI campaigns where people downloaded our case studies and had to enter their info to download the studies, but in some cases searching by their name just gave us multiple profiles and we couldn't figure out which one was a lead for us. I'm assuming in this case I could use your tool, enter their email address that they used to download...
Reverse Contact
Turn an email into a LinkedIn profile and +30 data points
Shilpa Mandhan
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I've thought about creating something to solve this exact problem so many times, just never acted on it! Glad to see it coming to life and can't wait to test it out.
littlecook
Turn unused ingredients into delicious new dishes
Squaredance is a partnership marketplace, helping DTC brands attract new customers and grow sales in every channel. Connect your Shopify store, launch campaigns, get matched with media experts, track performance, and optimize, while only paying for sales.
Squaredance for Shopify
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Shilpa Mandhan
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A few:
- Product tours - offering in-product help in the context of the action the user is performing.
- Videos - loom videos have been found to be very effective for our platform; easy to record, anyone can do it, bite-sized and can be focused on very specific friction points.
- Email campaigns - broader and more generic but nonetheless an effective method for sharing information that's...
What strategies do you deploy for product onboarding?
Gaurav Goyal
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Shilpa Mandhan
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A company I used to work for used Matter and I recall thinking "what a great idea!". Celebrating wins and giving feedback in a consistent way gets lost in the day to day, and it's great that Matter is solving that problem. I'll share this with our HR team - see if we can test it out.
Rewards by Matter
Recognition & rewards all inside Slack or Microsoft Teams
Shilpa Mandhan
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I think reactivating churned users is really difficult - primarily because they've churned! Instead I'd say focus on those who are dormant - i.e., have some level of activity and are still subscribed to your platform - and bring them back up to a solid engagement level, however that is defined for your platform.
As for churned users, depending on the reason they churned if the situation has...
How do you guys re-activate churned users?
bijal dave
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Shilpa Mandhan
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- I try to start my week with 30 minutes dedicated to mapping out my and my team's priorities for the week
- Having a dedicated desk area (it's in the guest bedroom but has a standing desk with a monitor and an office chair) helps a ton; working from the couch or the bed or the kitchen counter hasn't proven nearly as effective for me!
- Blocking time in my calendar for "work" - meetings have an...
What are your best productivity tips for office & home?
Noyan IDIN
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Shilpa Mandhan
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Managing an affiliate marketing program can be quite challenging and time-consuming for most brands. The tasks of seeking our new affiliates who are a fit, managing and tracking program performance, managing payouts - all of this adds so much overhead, which in many cases small and medium sized businesses can't afford to take on either due to cost or resource constraints. Thus they end up...
How does your product help customers overcome the common challenges they face in their industry?
Sule Gorgulu
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Shilpa Mandhan
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Coffee FOR SURE. But every Monday I spend the first 30 minutes of my day prioritizing for the week - I find that activity helps me settle into the new week a little more smoothly than if I just dove right into doing things.
How do you start your Monday Morning? Coffee? Brain fog?
elif on
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Shilpa Mandhan
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Great concept! Congrats on the launch - looking forward to trying it.
Question Base
Turn Slack into a knowledge base with generative AI
Shilpa Mandhan
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I wish I could see some examples or do a test before I decide to log in. Neat concept though!
ps - when I get the pop-up after I click on "generate" before being logged in it doesn't direct me to the login as I would expect it to.
Linkedin Posts Generator
Generate LinkedIn posts in seconds from articles
Shilpa Mandhan
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Neat idea! Certainly quite useful given the large number of tools we are exposed to. Will you be launching other tool categories soon? As a user who is interested in using this resource, what are the assessment criteria used for tools to appear on this list?
Tool Finder
The wikipedia for 100+ productivity tools