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shabahat ali
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Advertising on Facebook vs. LinkedIn for B2B
[ If you prefer to watch the video I made here is the link
https://youtu.be/T0ylTjZutPQ?si=hGy2s8n3rgvv4JZ0
otherwise please continue to read ]
Historically, Facebook has been the more budget-friendly option, while LinkedIn is often seen as pricey. But recent data tells a different story.
The Cost Factor
LinkedIn's advertising costs have become more competitive due a rise in Metaw CPMs....
shabahat ali
started a discussion
Can data misguide you?
No analytics software, no spreadsheet, no data analysis tells you to be creative, to be different, to take a risk.
In fact quite the opposite, it tells you to be sane, to be same and to be tame, and it tells this to everyone who asks.
So if you are a proud data driven type, you might have a problem!
shabahat ali
started a discussion
B2b Buyer flow: See ad --> See Ad --> See Ad --> See ad -->
B2b Buyer flow:
See ad --> See Ad --> See Ad --> See ad --> {Remember what the company offers} --> click ad --> learn more about the company --> See Ad --> follow company --> Consume content --> See ad --> See Ad --> Share ad with colleague --> check out past work --> validate credibility --> See ad --> Come in as a lead to book a meeting -->...
shabahat ali
started a discussion
Understand this before starting marketing!
Our marketing and comms will always have two key objectives, "Discovery" Or "Persuasion".
On the surface it seems the discovery camp has it better as it is much harder to persuade people.
But both carry their own set of problems, and require a completely different approach to market.
So understanding which camp you fall under is crucial.
.......................................
Discovery:...
shabahat ali
started a discussion
How to build strong relationships in the digital era?
Maybe it's just me and that I live far from a big city but I suspect this is true for a lot of people in tech...
With most of us now working remotely and connecting only on digital channels I feel making good reliable (long term) connections professionally is getting harder.
How do you balance digital and in person networking?
shabahat ali
started a discussion
As a startup what are your biggest obstacles to growth?
- Product market fit
- ICP definition
- Marketing strategy
- Marketing tactics
- Budget
- Sales process
shabahat ali
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day 7 :)
Celebrating my 320 days Streak 🔥 What's yours?
Ghulam Abbas
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shabahat ali
started a discussion
Cheaper alternative to Google ads?
Google is a massive growth lever for a lot of businesses and start-ups but the cost per click can quickly get out of hands especially for b2b in some cases as much as $100 per click.
The solution is placement targeting on youtube ads.
This gives you the ability to target the same intent i.e a video on the topic of your offer.
Let's say you are selling a project management tool, the cost for...
shabahat ali
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I am reaching out to partners and potential early adopters for Adzaps - YouTube placement targeting tool
Who's working on their project this weekend? Let's support each other.
shabahat ali
started a discussion
My PH profile is giving a 404 :O
It's weird, my streak is not showing and my profile is giving a 404, I can still see my profile logged in and participate in discussions but not able to see or manage my profile .. anyone know what might be happening?
shabahat ali
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keen to see the answers here
How many actual users/inquiries your launch gave?
Bhargav Patel
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shabahat ali
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LinkedIn content our reddit communities. Which are more effective for start-ups?
As we get our products off the ground acquiring new users needs to be organic. LinkedIn and Reddit are two popular mediums for it.
But I think LinkedIn is hard without product market fit, whereas Reddit can be a part of the journey before PMF. Curious to hear other experiences and understand the perception of other creators.
shabahat ali
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Commenting under ads targeted towards you audience in a strategic way to piggy back and drive awareness
Share your best marketing hack
Jose Rodríguez
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shabahat ali
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Nice one - subscribed to yours
I am launching Adaps in next couple of weeks
https://www.producthunt.com/prod...
Let's Team Up and Support Each Other 🦄🚀
Samar Ali
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shabahat ali
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that too on insta - not a small feat by any means. do you have a big existing following?
One of my videos went viral on Instagram. What happened and findings observed 👀
Business Marketing with Nika
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shabahat ali
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In my experience there is no solution to it apart from getting up there and getting started
NEED FOR ADVICE 🔎 How do you deal with stress before public speech?
Sandra Djajic
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shabahat ali
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If i am not wrong this could be achieved by a gpt extension?
Ai T&C checker !!
Jitesh ⭕
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shabahat ali
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Money is a by product of being in good positions, knowing the right person, being in the right place most of these boil down to luck. If I have good luck, I can make a ton of money but I cannot make goodluck with a ton of money.
Money or Luck? ⚖️ Which one would you choose?
Business Marketing with Nika
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