Rüdiger Narr

The data you want from users for personalized marketing is so valuable you can even give them an incentive for taking part - called miles. It's basically Foursquare wrapped in a health product and constant geo-tracking. No, thanks. Pros: Geniously and nicely wrapped business model Cons: Geotargeting at it's best, constant geo tracking in reward for personalized advertising and an incentive...