Richard King

Product marketing leaders, where do you go for resources to further your learning and expand your skillset?

Looking to master the B2C product lifecycle and become the strategic marketing leader you know you can be?

I'm insanely excited to be bringing this product to market (due to launch April 26). 🎉 We've been offering L&D solutions for several years now across our courses and memberships, and the time's come to consolidate all the awesome courses, templates, events, and resources into one mega subscription. We know professional development is not linear. For some topics and instances, you might...

Awesome product, built by an awesome team! Congrats on the launch! I assume you did some dogfooding to keep your GTM on track

US Amazon version also available https://www.amazon.com/Product-Marketing-Misunderstood-Establish-Authority-ebook/dp/B09WZL6YZC/ref=sr_1_3?crid=83GSO9L01ODZ&keywords=product+marketing+misunderstood&qid=1650377867&sprefix=product+marketing+misu%2Caps%2C59&sr=8-3

Product marketing is the strategic linchpin behind a company’s growth. We know that, you know that, but do your colleagues? It’s a common pain point within the community that product marketers are often undervalued and underestimated because of the lack of understanding of the roles and responsibilities of a PMM. This book is dedicated to taking the guesswork out of how product marketing is...

Ignition is building the gold standard in go-to-market! Congrats @ozbad03 and @karthiks25

Since our inception, we’ve done a lot to understand and elevate the role of product marketing from the inside out. This time, we wanted to look at the role from a different lens - through the eyes of the C-suite. So, we put ourselves in front of 173 execs and got to work on understanding things like: - Are they aware of the role full stop? (Spoiler alert: most of them are (phew!)) - How do...

Launching a new product or feature? You’ll need personas for that. Revisiting a battle card? You’ll want personas to help shape that too. Building a product demo? Personas, personas, personas! We can’t stop going on about how important they are here at PMA, so much so, we committed to writing 20 pages of persona eBook goodness in order to drive it home. That’s right. We’ve put together a...

We love equipping product marketers with wicked resources to take them to the top of the tree - and beyond. But what’s the point of exhausting yourself and your team, if you don’t know how to track your success? Fear not, we’ve popped together an all-encompassing eBook on all things OKRs, so you can be sure you’re all singing off the same hymn sheet and hitting the right notes. A taste of...

The last 12-months have provided a rich source of optimism for product marketers. Sure, there’s still a degree of ambiguity surrounding the role, but this needn’t detract from the fact the coveted positive perceptions amongst C-Suiters have improved, with companies devoting time to putting product marketing teams in place in a bid to fulfill short and long-term targets. These developments...