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Rachel E. Allen
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What tool do you use for FAQs/Knowledge Base?
Hey all! I’m looking for a FAQ tool that I can plug into my site under my domain. Ideally it is easy to update, has search, and I can organize questions by bucket. There’s gotta be something better than ZenDesk out there. What do ya’ll use?
Rachel E. Allen
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How do you engage in influencer marketing?
Hey everyone! If you use social influencers to promote your product, how do you do it? Do you reach out to the influencers directly? Do you use tools or networks?
Rachel E. Allen
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My 2 cents...
First, start with the user:
- If it's a new concept, state 'what it is' + 'the benefit'.
- If it's a familiar idea in a competitive market, just state the 'differentiator.'
Then, think about the machines:
- Make the 'what it is,' 'the benefit,' and/or the 'differentiator' something you want to optimize for with SEO.
No fluff whatsoever in any part of the headline: it's...
How do you write headlines (titles) on your landing pages?
Alexey Shashkov
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Rachel E. Allen
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In early stages, I would just join their communities and ask them for their contact info so that they can give you feedback on what you're building.
How to find community owners or moderators?
Nurlan Nurmanov
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Rachel E. Allen
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Depends. What's the product?
What kind of promotion should I do for the upcoming BFCM?
Blake Evans
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Rachel E. Allen
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Maybe not a tip. It's more of a reminder. Just remember, nobody's judging you. Don't worry. Have fun with it!
A week from launch? Any last minute tips? 😱
Bertie IP
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Rachel E. Allen
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Wherever your customers are.
What's The Best Social Media For Advertising?
BOUTAROUK Mohammed Lamine
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Rachel E. Allen
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Interesting observation. Where do you think a better place could be for B2C launches?
What was your biggest learning from your first launch?
Siddhesh Lokare
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Rachel E. Allen
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1 word: Microsoft.
Don't you feel that LinkedIn is becoming kind of a new Facebook?
Benoit Chambon
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Rachel E. Allen
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What metrics do you use to validate product-market fit?
Hey everyone! Product-market fit comes up in so many conversations, but I've noticed that it's a bit self proclaimed.
Conversations usually go like this:
>>"I got the customers that I projected on month x therefore I've achieved product market fit." - Yea, but how much did you spend to get them? What % of the market is using your product?
>>"I didn't get $y in sales yet so I'm...
Rachel E. Allen
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Obsess on customer happiness and retention. Let them do the marketing for you.
What's your best growth / marketing tip?
Richard Fang
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