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Priyank Sharma
started a discussion
Cart Abandonment
Regardless of how appealing your store is or how perfect the products you sell are...
The likelihood of people leaving their shopping carts empty is still close to 70%.
Follow this three-message sequence for the best conversion if you want your abandoned cart flow to provide amazing results:
1 Remind customers about their shopping cart.
2. Encourage clients to finish their purchases.
3....
Priyank Sharma
started a discussion
Never stop marketing..
Never stop marketing.
Regardless of...
There's a recession, or sales are sluggish, and it appears like no one is paying attention.
There are always potential customers around.
If you don't seize them, your rivals will.
#marketing #sales #ecommerce #d2c #retail #ai #artificialintelligence
Priyank Sharma
started a discussion
Email list
Remember to remove subscribers who haven't clicked on any of your emails in the last four to six months.
A. They add nothing of value.
B. They cost you $$$$
C. They may damage your ability to deliver.
Cutting the dead weight from your list won't cost you anything.
#ecommerce #customersegmentation #emailmarketingtips #email #retail #d2c #artificialintelligence #ai
Priyank Sharma
started a discussion
User Journey Automation
Customer loyalty, satisfaction, and retention all go hand in hand with customer lifetime value.
Create these 3 post-purchase automation right away to increase the lifetime value of your customers:
1. Winback
2. VIP
3. Cross-sell / Upsell
#ecommerce #retail #marketingautomation #userjourney #D2C #customerlifetimevalue #automation
Priyank Sharma
started a discussion
Cart Abandonment
When should you send your emails regarding abandoned carts?
Use the hot iron to your advantage. One to four hours after abandonment is the optimal window for the initial message delivery.
The desire to shop, which prompted the "add to cart" in the first place, will disappear if you wait.
#cartabandonment #emailmarketing #ecommerce #retail #d2c #ai #artificialintelligence #shopify #magento
Priyank Sharma
started a discussion
Email SPAM Complaint
One of the main reasons for poor email delivery is SPAM complaints.
One complaint per 1,000 delivered messages, or less than 0.1%, is the accepted industry level for a spam complaint rate.
Here are 4 strategies for preventing spam complaints:
1. Decide on the Right Sending Frequency
2. Consolidate the unsubscribe procedure
3. Customise and Segment Your Emails
4. Removing or bringing back...
Priyank Sharma
started a discussion
Email List
One of your most significant marketing resources is your email list.
Nobody can take your list away from you, unlike your advertising account.
Your advertising account may be terminated at any time without prior notice.
Additionally, getting it back up can take weeks, and you have no control over it.
Avoid this by concentrating on growing and maintaining your email list right away!
Priyank Sharma
started a discussion
Email Marketing
Every email you send to a consumer "trains" them to act in a certain way.
Don't be shocked when you can't sell without a discount if you condition them to only buy when there is one.
#emailmarketing #ecommerce #d2c #marketingautomation #userbehavior #retail #shopify
Priyank Sharma
started a discussion
Sales Funnel
Customers travel down your funnel as a result of email marketing.
On your site ▶ email pop-up
Signs up to your list ▶ Welcome flow
Active on your site ▶ Site abandonment flow
Added items to their cart ▶ Cart abandonment flow
Didn't complete their order ▶ Checkout abandonment flow
#ecommerce #marketingautomation #customerjourney #d2c #customerengagement #retail #emailmarketing
Priyank Sharma
started a discussion
User Journey Automation
If you don't have complete abandonment flows, your store will lose $10,000 or more per month in income.
Each phase of the client journey was satisfied by all 4:
Site, Browse, Cart, and Checkout
You're losing out on the majority of traffic to your store if you don't have all 4.
#ecommerce #d2c #userjourney #emailautomation #customerengagement
Priyank Sharma
started a discussion
Segmentation is crucial.
Don't simply send the similar message to your entire list.
To increase your conversion rates, customize your campaigns for various clients based on their purchasing patterns, amount of engagement, or demographics.
Priyank Sharma
started a discussion
Social Proof
Make a campaign out of your customer reviews
Choose your top three reviews and send them to your engaged list
Add it to your welcome series if it does well so that all new subscribers may see it
Social proof is a simple approach to sell
#ecommerce #emailmarketing #D2C #retail #socialproof #customertestimonial #review
Priyank Sharma
started a discussion
Email List
Your email list is where the money is made
Sending a weekly newsletter is the simplest approach to...
1. Nurture Your Audience
2. Build Trust
3. Sell products or services
4. Make more in-depth connections
What else would you include?
#email #d2c #ecommerce #customersegmentation #retail #emailmarketing #marketingautomation
Priyank Sharma
started a discussion
Email Personalization
This email fact will have a significant marketing impact:
When you personalize your emails, you get:
1. Increased open rate
2. Increased CTR
3. Increased client satisfaction
Personalize the emails you send. It works like magic.
#emailmarketing #emailpersonalization #ecommerce #retail #D2C #emailmarketingtips
Priyank Sharma
started a discussion
Email Marketing
Every element of your email marketing works together.
- Your email capture form directs traffic to your list.
- Subscribers are drawn to your website by your welcome flow.
- Your abandonment flows recover lost sales.
- Your post-purchase flow generates repeat customers.
#emailmarketing #email #emailmarketingtips #d2c #ecommerce #onlineretail #retail #customerjourney #cartabandonment
Priyank Sharma
started a discussion
Email Marketing Optimization
If you're not regularly optimizing these, your email marketing performance will suffer:
1. Segments
2. Subject lines
3. Design styles
4. Preview texts
5. Send times
6. Copy variations
#emailmarketingtips #email #d2c #ecommerce #artificialintelligence #customersegmentation #customerloyalty #revenue #onlineretail #retail
Priyank Sharma
started a discussion
The 3 most important email marketing levers:
▶️ Consistency
▶️ Volume
▶️ Quality
Consistently sending a higher volume of campaigns will improve the quality of your emails faster than infrequently sending out a perfect email.
Staying top of mind is where you'll print.
Priyank Sharma
started a discussion
Email Deliverability
Your deliverability suffers as a result of not cleaning your email list.
Clear these out on a monthly basis to maintain your deliverability:
1. Unengaged subscribers
2. Bounced emails
#ecommerce #emailmarketing #d2c #marketingautomation #artificialintelligence #ai #emailmarketingtips #onlinestore
Priyank Sharma
started a discussion
Email Subject Line
If you're having trouble with low email open rates,
When creating subject lines, keep the following in mind:
1 For whom is this intended?
2 What will this accomplish for them?
3 How can I pique their interest?
#email #emailmarketingtips #ecommerce #retail #emailmarketing #artificialintelligence #d2c #onlineretail
Priyank Sharma
started a discussion
Email Revenue
If your email revenue is less than 20%, it's because...
The opt-in rate is low, as is the deliverability.
The core flows are not optimized, and the campaign strategy is ineffective.
Don't skimp on the fundamentals.
Optimize all four to achieve 80% of the results.
#email #emailmarketingtips #ecommerce #campaignstrategy #emailmarketing #ai