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![Peter Sum](https://ph-avatars.imgix.net/487207/5e0b1d50-de55-426b-b4eb-54f03015395d.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Peter Sum
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Hey PH community! I lead the marketing team at Graphite. I’ve been an early stage marketer my whole career and I originally joined Graphite to learn from some of the best SEO minds in the game.
In previous roles, I experienced the pain of being overly reliant on paid channels (and I’ve had serious regrets about not unlocking more sustainable ways to grow). I’ve also felt intimidated by SEO,...
![Graphite AI SEO Platform](https://ph-files.imgix.net/c8dd0cb9-8f45-4c93-af1a-093d34eaaff6.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Graphite AI SEO Platform
Focus on the 5% of SEO work that drives 95% of the impact.
![Peter Sum](https://ph-avatars.imgix.net/487207/5e0b1d50-de55-426b-b4eb-54f03015395d.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
![Peter Sum](https://ph-avatars.imgix.net/487207/5e0b1d50-de55-426b-b4eb-54f03015395d.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Peter Sum
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Great to see a podcast that showcases a lot of homegrown Canadian growth minds.
Pros: Focused on getting past surface level tactics & tricks.
Cons: Would love to see deeper dives into specific topics.
![Growth Marketing Today](https://ph-files.imgix.net/4b3b8b26-4d76-43b6-abd2-f4b6441fc408.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Growth Marketing Today
A podcast featuring the best in Growth Marketing