Noah Heller

We do a little bit of magic (and make a few tools available in the app) to ensure that the shots are printable, but it wouldn't have been possible to do this tech on older cameras where the video quality wasn't up to snuff. If you upload our stuff to Facebook, etc, they already down rez it a bit.

One cool thing to try -- go into a very dark, almost pitch black room and turn on our "low light mode" (upper left of the camera). Compare that with the iOS video camera.

If you'd like insight into our methodology, we take the video at a variable framerate depending on the available lighting, then we rank every frame on a whole slew of metrics. Some of the most interesting metrics we look at are those for smiles or novelty (literally what are the most unique shots).

Hey @adamsigel, we aren't really sure how iOS selects shots in burst mode. The selection definitely isn't random but it's not accounting for faces, or major changes, which were the very first metrics we looked at.