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![Nicolas Mérouze](https://ph-avatars.imgix.net/130333/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Nicolas Mérouze
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I start by research the product category (or possible categories sometimes) and understand the market.
Then I analyze each competitor: customer reviews, social listening, landing pages, customer stories. It gives me a general idea of the customer journeys for each competitor as well as their positioning and messaging.
After this, I start doing customer research for the product I'm in charge...
What methods do you use to differentiate your product?
Alexandra Cote
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