Jeff Beckham

We teamed up with Product Collective and OpenView on this guide to advancing your product analytics strategy.

What’s inside:

🥇 Milestones & traits of each stage

👀 Insights from brands like Ticketmaster & Lemonade

🌱 Actionable strategies for leveling up

We sat down with some of the greatest minds in product to build this foundational guide to product analytics—written by PMs, for PMs.

You'll find lessons on:

📈Driving engagement

📊 Measuring user drop off & retention

🚀 Supercharging your growth

And much more.

🌏We asked 450+ product professionals around the globe to tell us how they're using data to drive product-led growth. What you’ll find in this report:

📈How product teams use data

📊Metrics that matter

🚀The role of product analytics in accelerating innovation