Mike Flores

1) think as niche as possible early on. You won’t get a consensus of unmet needs across disparate roles/verticals/sizes 2) recruit advisors. Unearth desperation from their day to day - and willingness to pay to solve 3) test and iterate to find the 2-3 major problems you’re going to solve. This should be a process of elimination vs. trying to cover all bases 4) convert advisors to early...