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THE STRANGER
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@rrhoover our awesome CMO, @tippyhung contacted the bloggers via emails to get them on board.
I find that any community considered a "niche" always has its eccentricities. You have to be willing to dispel a lot of assumptions that may work for a broad audience, and give your niche's eccentricities freedom to shine.
Before I had built out an MVP for Nailpolis, I had already spoken to a...
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Nailpolis
World's first museum of nail art. Original content only.
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THE STRANGER
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@rrhoover Aww thanks. I'm also grateful to be working with 2 other cofounders that are extremely talented and passionate about art too.
So I'm a huge fan of Seth Godin's message about creating something for tribes, so rather than targeting social media first (which I find to have a more generalized audience), we kicked off by inviting a lot of talented nail artists and bloggers. We didn't...
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Nailpolis
World's first museum of nail art. Original content only.
![THE STRANGER](https://ph-avatars.imgix.net/2263/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
THE STRANGER
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@dshan Thanks so much!
And you're spot on! The nail art page on Facebook has 3 million+ fans. I'm not surprised of course-tons of unrealized potential. The nail art that's being posted on Nailpolis everyday just blows my mind away. The community is SO talented!
The market size for nail products is 1.5B, cosmetics industry is 55B.
We're going to be monetizing through an eCommerce...
![Nailpolis](https://ph-files.imgix.net/252dcd3f-7af1-420e-9124-758b3fe07ca9.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Nailpolis
World's first museum of nail art. Original content only.
![THE STRANGER](https://ph-avatars.imgix.net/2263/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
THE STRANGER
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Thanks so much to you too @nbashaw! I've put all work on Quotesome on hold. While I'm extremely passionate about both, I'm putting 100% of my energy into Nailpolis now. It's great timing and a great market.
I've had the idea for about a year now. I've always owned too many bottles of nail polish and I follow a ton of nail art blogs.
Through this I discovered two main problems with the...
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Nailpolis
World's first museum of nail art. Original content only.
![THE STRANGER](https://ph-avatars.imgix.net/2263/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
THE STRANGER
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Hey all, I'm Michelle! Thought I'd post something dramatically different–a museum of nail art.
Thanks for this awesome platform @rrhoover!
![Nailpolis](https://ph-files.imgix.net/252dcd3f-7af1-420e-9124-758b3fe07ca9.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Nailpolis
World's first museum of nail art. Original content only.
![THE STRANGER](https://ph-avatars.imgix.net/2263/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
![Nailpolis](https://ph-files.imgix.net/252dcd3f-7af1-420e-9124-758b3fe07ca9.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Nailpolis
World's first museum of nail art. Original content only.