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    Marie-Claude Lavoie is Head of Commercialization at Yellow. Prior to that, she was at Unity leading the business development team for Wētā Tools and professional artistry as well as at Ubisoft as Global Strategic Partnerships Lead helping production teams worldwide acquire external tools and services to help in the development and operations of AAA games such as Rainbow Six: Siege, Assassin's Creed Valhalla, and Far Cry 6. She has been working over 20 years in digital media and entertainment.

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